The 15th Anniversary is coming to an end... Well, not quite! 'The Celebration Continues... Big Time!' as the anniversary is extended by another year and a spectacular new TV commercial is launched today...!,
The original commercials for the 15th Anniversary Celebration saw a red carpet flying through neighbourhoods to bring children to Disneyland, passing by the new attractions and new parade along the way. As already seen in various promotional materials, the advertising campaign for “The Celebration Continues” year moves to wrapping paper and classic party decorations, with a brand new commercial produced especially for the event.
Reaching the end of the red carpet, Mickey Mouse stands again with the two children, looking along a Main Street, U.S.A. wrapped entirely in colourful wrapping paper and ribbons, Sleeping Beauty Castle wrapped in pink with a bow forming a “hidden mickey” above the “15″ emblem.
As Mickey Mouse stretches out a ribbon with a little pixie dust, children and characters run into Main Street, pulling giant ribbons and robes to unwrap all the buildings along the street.
We cut to a view from the castle for a spectacular shot of the children “unwrapping Main Street” as fireworks shoot into the sky. Finally, the pink wrapping and ribbons fly off Sleeping Beauty Castle, revealing its 15th Anniversary overlay.
Stepping through the Castle to a courtyard filled with characters old and new and Princesses atop a parade float, the two children set in motion the unwrapping of the most important presents of all — The Twilight Zone Tower of Terror, in deep purple paper against a stormy sky, and Stitch Live! in green paper, which sees growls exchanged between Stitch to the younger boy.
We’re reminded of the ongoing Kids Under 7 Stay & Play FREE offer before the camera zooms out of a final scene to reveal the Disney VIPs and Pixar characters dancing under the illuminated “Candleabration” castle, a beautiful twilight sky glowing above them.
The Pixar characters, such as Sulley, Mr. Incredible and Buzz Lightyear, feature heavily throughout — Paris’ very own Rémy can even be spotted hiding in the final shot.
The commercial launched on major UK television networks today, and should make its way, in translated form, to other countries very soon.
Bearing similarities in style to both the previous red carpet commercials and the current “Year of a Million Dreams” advertisements for Walt Disney World which play in the UK and US, it probably doesn’t come as a surprise to hear that they were all produced by the same people — over at Walt Disney World in Florida! This will perhaps explain the use of Florida’s Tower of Terror and a Princess parade float from across the Atlantic, rather than those in Paris.
Well, what a great little present from the creative teams of Walt Disney World! We’re getting out some DLRP Today stationary to write a thank you letter already…