The red carpet has been rolled out! The party is now, the celebration is officially underway! Since July last year we've been following every detail of the 15th Anniversary, and now it's everywhere, for all to see, and is causing quite a stir! In a series of articles looking at the launch of the resort's most ambitious advertising campaign ever, we begin with 15th Anniversary fever on your own TV...,
We saw previews of the very professional TV advertising campaign from the February Shareholders’ AGM, but seeing these exciting TV spots in your own home is quite an event! The magicforum topic for the celebration has logged several pages of sightings and discussion, with fans in almost all of the key European markets of the resort spotting the commercials already.
With the commercials now in the public domain, we can get a better look at some of the beautiful visuals, created in California to Disneyland Resort Paris’ specifications… (see Lumière hiding in the back there?)
The commercials are shown in several formats and differ slightly depending on the country they’re being shown. Both 40 second and 20 second versions have been created, with the latter skipping over the shots of Cars Race Rally and Crush’s Coaster to instead focus on the events available from April 2007.
And now, if you’ve not been able to catch one of the commercials yet, or if you’re in a territory which doesn’t receive Disneyland Resort Paris advertising, here it is!
English Version (40s)
The commercials form the key part of the resort’s massive 15th Anniversary advertising campaign, without doubt the largest and most ambitious ever.
In France, the campaign was launched with specially-created break-bumpers (quick clips played before a channel goes to commercials) on TF1, showing the red carpet flying through the sky with the TF1 logo and “Pub” (Adverts) text, wrapping the entire channel in some beautiful CGI advertising visuals for the 15th Anniversary.
A special series of short programmes are also scheduled for the channel over the next fifteen days, as revealed on the official French Anniversary Blog. Entitled “On a tous nos rêves” (We all have our dreams), the series of featurettes presents fifteen French celebrities discussing their own childhood dreams in honour of the anniversary, though it’s unlikely many of the names will be familiar outside of France: Yannick Noah, Christine Scott-Thomas, Axelle Red, José Garcia, Laurent Voulzy, Marc Lavoine, Karl Lagerfeld, Ornella Muti, Grégory Coupet, Emilie Dequenne, Laeticia Hallyday, Hélène Ségara, Mimie Mathy, Virginie Ledoyen et Isabella Rossellini. The programmes run every night on TF1 for fifteen days from today.
The commericals themselves are scheduled to continue showing right through March across Europe, and have already created quite a stir amongst the general public. Crucially, they are getting across the message that this is an important year, a year with many special events, and that it’s all happening “LÃ oÃ¹ les rêves deviennent réalité” – in Paris.