Sunday, 1st January 2012

Several Magical Moments to end early January, others “extended” into 20th Anniversary

It’s 2012 (Happy New Year!) and time for a fresh start. For Disneyland Paris, that appears to mean several key elements of the current Disney Magical Moments Festival, marketed to run until 4th March 2012, will be cleared out early. Rumours long suggested the main Mickey’s Magical Celebration show on Central Plaza would face an early finish, due to the much detested Central Plaza Stage finally being ripped out, opening up the hub of the park ready for Dreams.

Now, here’s the confirmation: no performances from 9th January onwards! In truth, the show has had a lukewarm reception ever since last April. Notably lacking the grander spectacle of the previous Disney Showtime Spectacular, it wasn’t quite the kind of production to justify such a monolithic stage to take over the heart of the park. Initially it seemed the four large satellite “arms” of the stage might be lopped off, but now the whole stage is said to be for the chop. For stage shows, this means any future open-air productions will (quite rightly) be on the Théâtre du Château where they belong. For new nighttime spectacular Dreams, the rumour mill is still pumping: Will the removal of the stage open up the area purely for more standing room again, or could the hub become part of the show? One particularly fun (if purely fabricated) rumour is for a “magic” dancing fountain to take the place of the former flower bed. To be honest, even being able to walk across and use the plaza as a “hub”, rather than an impermeable roundabout, seems an exciting prospect at this point.

Surprisingly, this show isn’t the only “Magical Moment” preparing for early retirement. It will be joined on 9th January by Disney Dance Express, the garishly-coloured dance show which reused the old Dumbo Casey Jr. parade float. Could this, the float’s fifth iteration since its launch as part of The Wonderful World of Disney Parade, be its last? Meanwhile, the Green Army Men Meet & Play event over in Toy Story Playland will also end on the same date and, as reported earlier, the first float will be removed from Disney’s Once Upon a Dream Parade for its “Magic on Parade!” makeover.

Making it all the way to the 4th March end date, but not continuing beyond that date, will be the “interactive” show stops of Disney’s Once Upon a Dream Parade, the temporary Tangled meet ‘n’ greet location for Rapunzel and, surprisingly, the small Following the Leader with Peter Pan show in Adventureland. That event was perhaps the most appreciated of all the new “moments” in 2011. For Rapunzel, we must presume she will simply join the other princesses in the new Princess Pavilion.

Finally, continuing into the 20th Anniversary are the many photo locations which popped up around the parks: Wall•E and Eve in Discoveryland, Alice in Wonderland near the Labyrinth, Aladdin near Adventureland Bazaar, Ratatouille near Restaurant des Stars and Monsters, Inc. in Toon Studio (which, added in 2006, was never “new” for 2011 to begin with, but never mind). Lighting McQueen will remain in his Moteurs… Action! Stunt Show Spectacular cameo and the new Adventureland Rhythms of the Jungle location next to Restaurant Hakuna Matata will remain the home of the popular Tam Tam.

PHOTOS VIA Photos Magiques

Tuesday, 30th March 2010

New Generation decoration mixes old habits, new ideas

These days it only happens at Halloween and Christmas, but there was a point in the recent past, around the time of The Lion King Carnival and similar events, when it seemed Main Street Station was never without decorations.

But, those seasonal logos have made a comeback. As spotted in a behind-the-scenes video, concepts prepared by the Entertainment department called for a return to Main Street Station decorations — although we couldn’t quite get a good look at them. Last week, they began to appear.

New Generation Festival decorations

First with a new idea, at least for seasonal decorations at Disneyland Paris: Ruffled semi-circular fabric bunting in red and yellow, a common way Main Street is decorated for Halloween in the overseas parks — where there’s no orange paint in sight — and a welcome idea for Paris.

And then, the old tradition: A large logo plaque and sculpted character models.

New Generation Festival decorations

Models that are, it’s been noted… a little off-model. The tacked-on Mickey is oversized compared to his new friends, and we’d better be careful what we say about that Woody and his eyes… there must be something in the s’mores at Cowboy Camp!

So far (perhaps there’s more to come?) there are only additional characters to the left of the main logo, with Tiana and Frog standing in front of one window and Remy in front of the other.

New Generation Festival decorations

New Generation Festival decorations

As we saw in the concept art, the Baroque style of the logo frame is continued through the new Main Street lamppost decorations, although the colour scheme seems to have become darker and less symmetrical.

The final colours of the ribbons under each frame are blue, yellow, red, green and purple, rather than the fresher pattern of purple, white, yellow, green, yellow, white and pink promised…

New Generation Festival decorations

New Generation Festival decorations

New Generation Festival decorations

Still, we can probably all agree this is how Main Street should be decorated. A big, big improvement on the mess last year; at last a reasonably subtle way to extend the year’s theme and bring the current advertising campaign into the parks.

Perhaps, then, it simply fell to Main Street Station to be this year’s sacrificial piece of Disneyland Park for the less successful decorations, now that the castle is finally off-limits. At least, better to have Woody frightening children there than from somewhere on our dear château!

Now, about Tinkerbell…

Photos by Dlrpteam for DLRP Today.com

Tuesday, 30th March 2010

New Generation Festival Press Launch – In the Parks

Press events are both loved and loathed by Disneyland Paris fans, particularly those frequent French visitors who might have the chance to visit almost every weekend.

On the one hand, it’s a break from the norm — the chance to see special photo set-ups and even catch sight of some VIPs. On the other, it means disruption throughout the parks, areas closed off and prime parade and show viewing points cordoned off from paying guests, while badge holders are often given free reign to skip queues on the most popular attractions. Maybe they’re a necessary evil.

Anyway, it’s not all glitz and glamour — take those celebrity photos with the blue New Generation Festival backdrop we posted the other night. Thought that might be some plush backstage area or a warm photo studio? No, it was the glamorous locale of the Moteurs… Action! queue area… !

New Generation Festival Press Launch - In the Parks

Surprisingly, performances of the stunt show itself weren’t interrupted by the press event, although numerous preparations for the spectacular nighttime launch ahead were visible inside the arena — such as this large lighting rig running along the roof span:

New Generation Festival Press Launch - In the Parks

Projectors, cameras and other equipment were not-so-inconspicuously hidden under black sheets in various areas of the stadium seating:

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

Back outside, Backlot had welcomed a fun retro trailer to serve as an outside broadcast unit for “LFM”:

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

Celebrities and VIPs from various nations could be spotted all over the parks throughout the day, with film crews, reporters and cameras trailing them to the various picture-perfect locations like the Toon Town backdrop:

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

Meanwhile, Buzz Lightyear made a quick move from meeting the guests in Toon Studio (left) to meeting the VIPs and film crews in the temporary Backlot photo studio (right):

New Generation Festival Press Launch - In the Parks New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

The fully-refurbished Monsters Inc. location in Toon Studio had a special lighting set-up for the celebrity shots taken here with Sully:

New Generation Festival Press Launch - In the Parks

And then, the roping-off began:

New Generation Festival Press Launch - In the Parks

A huge area around the Place des Stars Stage was cordoned off for press only, leaving regular, paying guests struggling to see the single performance of Disney’s Stars ‘n’ Cars, the park’s only outdoor entertainment spectacle:

New Generation Festival Press Launch - In the Parks

At least, it was well-patronised come show time:

New Generation Festival Press Launch - In the Parks

The president of Disneyland Paris, Euro Disney CEO, Philippe Gas was also in attendance to see Rémy and Emile join the production:

New Generation Festival Press Launch - In the Parks

Despite his no doubt hectic schedule, he even took time to make a surprise appearance at a unique meeting of Disneyland Paris fans which was organised for the day — you can read a report here.

With the show over, the Ratatouille car left Place des Stars last…

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

And then veered left to turn into the cordoned-off Hollywood Boulevard…

New Generation Festival Press Launch - In the Parks

Pulling up alongside the Toy Story car to provide a backdrop for more photos and VIP interviews:

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

New Generation Festival Press Launch - In the Parks

This was only the second time since the launch of “The Celebration Continues” in 2008 that events have centred so squarely on Walt Disney Studios Park, but there were still plenty of events elsewhere. Over in Disneyland Park, the Town Square gazebo was surrounded by special lighting and wrapped in vines for celebrity photos with Princess Tiana:

New Generation Festival Press Launch - In the Parks

Whilst the familiar viewing platform for photographers and film crews was placed at the far end of Main Street, facing Central Plaza, for the inaugural performance of Disney Showtime Spectacular — with unfortunate grey skies:

New Generation Festival Press Launch - In the Parks

Classic photo spots, such as the castle hill, were also in use:

New Generation Festival Press Launch - In the Parks

But finally, back at the studios, the doors closed for the general public:

New Generation Festival Press Launch - In the Parks

As Disney Studio 1 become a self-contained press holding area, regular guests had to leave the park via the backstage gates between Production Courtyard and Front Lot — views of off-limits areas hidden by a row of temporary planters:

New Generation Festival Press Launch - In the Parks

And then, with guests heading home, the real show began

Photos by Dlrpteam for DLRP Today.com

Sunday, 28th March 2010

New Generation Festival Press Launch – In Video

Yes, it was probably pitched something like that.

But first, a nice compilation from behind-the-scenes at yesterday’s press events, as a Disneyland Paris video camera follows the press around the new shows and events to give a feeling of these busy press days in the parks:

Now that’s got you warmed up, onto the main show!

Titled “The New Gen Show”, the opening ceremony and dedication of the New Generation Festival has all the usual ingredients of these one-off Disney grand opening spectaculars — a ridiculously large cast, jazzy projections and an “interesting” mélange of music.

On the one hand we have Buzz Lightyear reliving his French disco days, on the other Nemo coaxing Dory (right?) into the arena in something out of an arty theatrical show. All wrapped up with music from… Pixar Play Parade at Disney’s California Adventure.

Yes, it’s an eclectic, enormous and show-stopping opening ceremony for the year ahead. Might they have actually outdone all past efforts? Perhaps — in numbers and scale — even the opening of the resort itself!

It’s a shame, of course, that these kind of lavish events are reserved only for “VIPs” who probably couldn’t give a hoot about seeing a show like this. We have to wonder how much of the footage and how many of the images shot this weekend will really make an impact, or be featured in the media. It’s a tradition now that Disneyland Paris puts on one show for the visitors and one superficial blow-out to look good for the cameras. It’s something for the archives, for them to pull out and say “remember 2010?”.

Although given that they used the stunt arena this year, which has 3000 seats, this would have been a good chance to say, give away a few extra tickets in a prize draw to Annual Passport Dream holders… if only to see the show, to spread word of mouth, and not to enjoy the free food.

Videos © Disney

Sunday, 28th March 2010

New Generation Festival Press Launch – In Pictures

Stick with this page as we bring you live(-ish) rolling updates from the New Generation Festival press launch earlier this evening, sharing all the photos as they’re published.

• Adrian Brody, real famous person! (2:26am)

Among the usual glut of French “celebrities” who largely mean nothing to us, could be found Adrian Brody — actual Oscar-winning Hollywood actor, from The Pianist and Peter Jackson’s King Kong.

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Got to love the embarassing photo set-ups Disneyland Paris provide for their VIPs.

• French Celebrities (2:38am)

Although, as you can see, many of them are only too happy to oblige:

Disney New Generation Festival Press Launch
Audrey Marnay and Liya Kebede

Disney New Generation Festival Press Launch
Fabian Galthie

Disney New Generation Festival Press Launch
Bruno Solo

Disney New Generation Festival Press Launch
Prince Emanuele Filiberto di Savoia

The photo from the Monsters Inc. photo location there confirms the recent work was just a simple refurbishment, and the Mike Wazowski figure is still in place — not yet to be ousted by his real, walking equivalent now appearing in Disney Showtime Spectacular over at Disneyland Park.

British girl pop group The Saturdays were also at the resort today.

• Disney Showtime Spectacular premieres (2:50am)

We mentioned that today’s weather hadn’t been too kind to the first performance of Disney Showtime Spectacular. It’s the Disneyland Paris press event curse — blow all your money on a big show, invite thousands of questionably important people… and then that thick Marne-la-Vallée cloud rolls over.

Here are photos from the press performance earlier today:

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Luckily it remained dry, if not providing the best weather for this new show to shine.

• The New Gen Show – first official photos! (3:02am)

And here we go, this is what we’ve been waiting for. Details have been sketchy about what to expect from tonight’s events, but with the stage set as the Moteurs… Action! stunt arena over at Walt Disney Studios Park — and not Central Plaza as the past two launches (15th and MMP), it promised something quite different and certainly very grand, given the arena floorspace…

And of course, they didn’t disappoint. An enormous cast, a laser and projections show and the Disney All Stars Express park-hopping to join the cars of Disney’s Stars ‘n’ Cars:

Disney New Generation Festival Press Launch

The full wide shot at show-level:

Disney New Generation Festival Press Launch

Stars jump for joy as resort icons are projected onto the Mediterranean sets of Moteurs Action:

Disney New Generation Festival Press Launch

Artsy arrivals by illuminated balloons? Why not:

Disney New Generation Festival Press Launch

A full-on smooch between Tiana and Naveen? Ooo err:

Disney New Generation Festival Press Launch

And that final wide angle from the top of the Stunt Arena seating again:

Disney New Generation Festival Press Launch

At least, with 3000 stadium seats, the VIPs wouldn’t have had to crane their necks for once.

• The Saturdays, New Generation Props & Suitcases (29/03 16:07pm)

Tiana meets British pop group The Saturdays — or is it the other way around? — in this picture captured by Photos Magiques on yes, Saturday:

Disney New Generation Festival Press Launch

They also stumbled upon some clever oversized toy props in the hotel lobbies where press event invitees were staying, such as this ViewMaster toy:

Disney New Generation Festival Press Launch

And the suitcases of New Generation characters who were also checking in:

Disney New Generation Festival Press Launch

See more of these, plus loads more news from the past week, at their full update here.

• Princess Tiana meets Princess Tiana! (29/03 18:38pm)

Sandrine Van Handenhoven, Belgian pop star and voice of Tiana in the Flemish version of The Princess and the Frog (De Prinses en de Kikker) met the princess herself this weekend:

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

• More Opening Ceremony Show photos (30/03 18:45pm)

More pictures of the spectacular opening ceremony show have been published by Disneyland Paris:

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

Disney New Generation Festival Press Launch

— — Check back for more updates soon!

Photos © Disney.

Monday, 22nd March 2010

Banners & marquees lead New Generation preparation

Another year, another set of sky blue banners? Spot on. For the fourth year running, we’re welcomed onto the resort hub — and again and again through Fantasia Gardens and Front Lot — by banners featuring the year’s theme logo and the word “Welcome” in a variety of languages:

New Generation Festival preparation

The almost identical in design Mickey’s Magical Party banners have been switched out for these new canvas banners on every lamppost in sight, alternating between the French and English logos.

New Generation Festival preparation

New Generation Festival preparation

New Generation Festival preparation

Are these just unoriginal, or is blue just a nice, neutral colour that works for both parks?

Either way, there’s one plus for this year’s batch of near-identical banners — they’re slightly less identical. In Front Lot, there are several designs featuring just the New Generation characters, such as Mike Wazowski, Buzz Lightyear and that ten-year-old alien who won’t ever take a break, Stitch.

New Generation Festival preparation New Generation Festival preparation

New Generation Festival preparation

Different designs or not, it’s quite an overwhelming invasion…

New Generation Festival preparation

What is this festival called again?!

Back at Front Lot, we’re seeing the Walt Disney Studios Store entrance being “toyed” with again, as the first temporary marquee in over a year has appeared to tempt more people inside the boutique. It’s the first New Generation Festival store decoration so far, coming just days after the old Magical Party marquee disappeared from The Emporium.

New Generation Festival preparation

Though the Little Green Men and Stitch are flat 2D designs, Slinky Dog is partially in 3D, his springy body wrapping around the entrance. Inside, you can of course pick up your very own Slinky toy.

New Generation Festival preparation

New Generation Festival preparation

Inside the park, the Monsters Inc. Scream Scene near the entrance of Toon Studio has been closed for several weeks to allow preparations for its starring role in the year ahead. The ‘Scream Monitors’ signage has been taken away and returned for refurbishment, and the fun yellow floor markings have been completely repainted.

New Generation Festival preparation

In fact, though the corner is being included in the “new” features for the year, it has been in place for so long (since 2006) that the “Child Detection Agency – Scream Scene” paint had completely worn away.

New Generation Festival preparation

As we reported at the end of January, the ‘Monsters Inc. Scream Academy’ listed in brochures and press releases was originally meant to be a brand new show that was cancelled just days before auditions. We’ve since leant that the show, which would have featured a live host inviting guests to dance and scream with the Monsters, was actually set to happen not in this tight corner but on a separate travelling stage, similar to the High School Musical shows.

Though the ‘Monsters Inc. Scream Academy’ hasn’t been removed from advertising, we now have to assume that’s the new name for the photo location, the preview videos have been made incredibly vague and all mentions are very careful never to mention the word “new”…

New Generation Festival preparation

At least with Sully (the only live Monsters character we’ve seen at Disneyland Paris since 2002), expected to be rejoined by Mike and — for the first time — Boo (dressed up in her Monster disguise) for the Disney Showtime Spectacular over at Disneyland Park, these extra characters could hop over in between to provide something “new” here after all.

Photos by Dlrpteam for DLRP Today.com

Tuesday, 2nd March 2010

Two more New Gen TV spots and the ‘Making Of’

As reported with the exclusive posting of the full 40 second TV spot yesterday, there are five different formats for the New Generation Festival television campaign in the UK — including two 30 second adverts and three 10 second spots.

First, we’ll share the 10 second ‘Announcement’ spot that has been played the most heavily so far and actually features the little-seen Incredibles, simply announcing that the New Generation Festival is landing at Disneyland Paris from 2nd April, without a single special offer or call to action at the end:

The idea here is to build interest in the campaign without giving everything away.

Next, Version B of the 30 second spot is worth noting because it’s the only UK advert that features the Lightning McQueen/Cinderella pair-up we saw in the stills posted last week:

Perhaps, now that “cheapquels” like Cinderella 3 have been put to bed, we’ll be seeing Disney branching out with unexpected crossover movies, beginning with the long-awaited “McCindy” (as the gossip rags are calling the couple) romantic comedy. No?

The other 30 second version of the commercial uses the shots of Toy Story Playland where this Lightning McQueen scene is, whilst the two additional 10 second adverts focus on the Kids Under 7 and Save 40% offers respectively, none featuring any real additional or alternate footage.

At the weekend, Disneyland Paris released some ‘Making Of’ photographs from the production of the commercials. Motion Theory, based in California, naturally took to the sun-kissed lands of the original Disneyland Resort in Anaheim to film the outdoor scenes — or rather its second gate, California Adventure.

Here we see the camera set-up to capture the leading float of the park’s Pixar Play Parade (which would have actually been perfect for Paris this year) being paraded through Hollywood Pictures Backlot:

New Generation Festival TV Spot

This photo of the clapperboard confirms Mathew Cullen and Christopher Leone to be the directors:

New Generation Festival TV Spot

Mathew Cullen co-directed the Black Eyed Peas’ recent Grammy award winner for Best Music Video, whilst Christopher Leone tweeted a link to our video of the TV spot yesterday saying “Looks like the UK version of our Disneyland Paris commercial is already on YouTube”. Well, we don’t waste any time!

New Generation Festival TV Spot

Did you spot Nemo falling from the sky? That fishbowl wasn’t animated, it was hung by wire in front of a chroma key bluescreen, with Nemo animated inside to get as realistic a look as possible!

New Generation Festival TV Spot

Finally, the RC Racer scene where Donald Duck rides this new halfpipe attraction required the construction of a giant mock-up of the final vehicle, RC himself. The actors screamed as the camera rose and fell towards them, bluescreen behind, ready for Donald to be animated into the empty seat.

New Generation Festival TV Spot

The ride vehicle of the finished attraction will probably be slightly different in appearance, and will definitely have far more (though still relatively few) seats — 20 compared to the 6 here.

• You can find all the commercials on our YouTube channel. Favourite and share them with friends!

Videos and photos © Disney, © Disney/Pixar.

Monday, 1st March 2010

Watch the full New Generation Festival TV spot!

If those stills from the epic new Disneyland Paris TV spot whet your appetite and you’ve yet to catch the ad on any of the major broadcasters in the UK, we’ve got a treat.

The full, 40 second commercial for the New Generation Festival. Enjoy:

Produced by Motion Theory — whose past credits include Honda, McCain, Nintendo and music videos such as Adele’s Chasing Pavements — for the resort’s agency EuroRSCG, this spectacular advert combines live action footage filmed in California with all-new animation of Disney and Pixar stars.

You’ll be seeing it for the next month across all the major TV networks. As well as this full 40 second version, you’ll see two 30 second versions and three 10 second spots, which we’ll be sharing soon!

In the UK, the commercials are trailing a new ‘Save up to 40% plus Kids under 7 stay and play Free’ offer, a quite unexpected return to such heavy discounting — the validity period even running right up to 8th November. Pushed with such a professional and genuinely exciting TV spot, Disneyland Paris looks set to be making quite a big impression in the UK over the next few months, as it attempts to win back the visitors lost through the credit crisis and poor exchange rates.

TV spots and advertising should launch outside the UK from next week, 8th March.

Video © Disney, Disney/Pixar.

Wednesday, 24th February 2010

New Generation Festival TV spot in pictures

Launching on 1st March (next Monday) in the UK and around the rest of Europe soon after, the TV commercial opens as the New Generation characters and stars begin falling from the sky (from a Dinoco helicoper!), descending over the classic fairytale worlds of Disneyland Park…

Disneyland Paris New Generation Festival TV spot

The advert is a mix of live action backgrounds with both computer and hand-drawn animation. Some of the characters have a less than perfect landing — Sulley falls straight through the thatched roof of the dwarves’ cottage…

Disneyland Paris New Generation Festival TV spot

Giving Snow White and guests, not to mention the monster himself, a sudden surprise…

Disneyland Paris New Generation Festival TV spot

Lightning McQueen, meanwhile, lands on the parade route, just missing Cinderella’s carriage.

Disneyland Paris New Generation Festival TV spot

The princess seems to take it all in her stride…

Disneyland Paris New Generation Festival TV spot

And watches on as Princess Tiana joins her exclusive circle of friends…

Disneyland Paris New Generation Festival TV spot

And then, what will be the most pored-over image of the whole commercial — a rather “playful” representation of Toy Story Playland. Donald Duck rides a (very oversized!) RC Racer up into the sky with Slinky Dog Zig Zag Spin and Toy Soldiers Parachute Drop in the background, as Buzz Lightyear flies overhead…

Disneyland Paris New Generation Festival TV spot

The final shot shows the new and old joining together in a grand parade…

Disneyland Paris New Generation Festival TV spot

Whilst Goofy is pictured riding atop the opening float from Pixar Play Parade at Disney’s California Adventure (the parade that has been suggested may come to our Studios at some point), there’s little mention of the actual New Generation Festival events mentioned in brochures and press releases, such as Disney Showtime Spectacular on Central Plaza Stage.

There’s a chance that the use of Nemo and Lighting McQueen could make even several year-old attractions like Crush’s Coaster (which wasn’t all that heavily advertised upon opening) seem a part of the “new generation” offerings, for less frequent visitors.

The commercial was produced in California and features original animation of the characters involved. After the uninspiring balloons of Mickey’s Magical Party, the presence of a real narrative here, of the characters landing in the parks amongst classic set pieces, appears to be one of the best-executed campaigns from Disneyland Paris for some time, even in stills.

Keep your eyes peeled on major terrestrial and digital channels in the UK from Monday, with the “heavyweight” campaign running in several time lengths and formats right up to 4th April.

Images © Disney, Disney/Pixar.

Friday, 29th January 2010

And for Monsters, the screaming’s over before it began

This is not official confirmation, of course, but from a very trusted source on the comments of our previous article, the Monsters, Inc. Scream Academy event, which is already being advertised as part of the New Generation Festival, has been cut before it even began.

Similar information has appeared as a rumour on French forum Disney Central Plaza in recent days. But, according to the new source, the performers were told only last week that they would be moved to other shows, and the auditions for the live host/MC were cancelled just days before they were due to take place. The event as it was planned is now assumed to be cancelled.

And for Monsters, the screaming's over before it began

And so the only certain live outdoor entertainment at Walt Disney Studios Park this year will be Disney’s Stars ‘n’ Cars, with the addition of that new Ratatouille car from 2nd April.

But what was this planned event? The latest excerpt from a press release read:

Everyone gets permission to be as loud as they want, and screams of delight are filling the air several times daily at “Monsters Inc. Scream Academy” at Walt Disney Studios Park. “Top scare” Sulley from Monsters, Inc. looks for new recruits with his friend named Patty. Guests of all ages get in the action as they test the monster boogie, monster roar and monster scare – with as many laughs as screams. All are invited to participate in this family-friendly, high energy character interaction. Try your hand at being a Monster!

With guests being invited to “test their screams” to become new Monsters, Inc. recruits, it sounded a lot like the character interaction of Merlin’s Sword in the Stone Ceremony crossed with a little of It’s Dance Time… in Discoveryland, held together by a live host called Patti. We expressed concern just a couple of weeks ago that this corner of Toon Studio surely isn’t big enough for a proper live event.

And for Monsters, the screaming's over before it began

If Monsters Inc. Scream Academy really is cut from the New Generation Festival programme, will it not look a bit embarrassing for Disneyland Paris, who have already advertised it in brochures, images and texts for the new theme year? Perhaps not. After all, the only texts released to the wider public are much vaguer than that above, advertising more the chance to meet Sulley and use the Scream Monitors which have been in place at the photo location since 2006.

In fact, it’ll only be a little embarrassing when dealing with eagle-eyed, frequent visitors to the resort. To much of the less fanatical public, that Monsters, Inc. corner could well be brand new this year. So rather than brushing this advertising under the carpet if the entertainment event is binned for good, they could, in theory, continue pushing this Sulley meet ‘n’ greet spot as a new addition.

But it wouldn’t be like Disneyland Paris to simply wipe something down and then pretend it’s brand new, would it?

Images: Disney; DLRP Today.

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