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Toast the 15th, taste the magic!

Thursday, 8th March 2007 at 19:39

As a tribute to its French location, and in celebration of the 15th Anniversary, Disneyland Resort Paris are taking the phrase "drunk on Disney magic" to new levels! The park which caused controversy in the 90s for being the first Disney park to serve alcohol is now launching another "first" - its premier bottle of branded wine!,

In 1992 Euro Disneyland raised eyebrows by being the very first Disneyland to allow alcohol to be served inside its gates, though only at its six/seven table service restaurants. Other Disney parks have since followed, and alcohol can now be ordered with table-service meals at Tokyo DisneySea, Disney’s California Adventure and three of Walt Disney World’s parks.

Now, to honour the 15th Anniversary of the Parisian resort “dans une manière très française”, another daring initiative is being launched, this time as a key merchandise or gift item in the rapidly-growing collection of 15th Anniversary souvenirs. Presented in a beautiful, dark glass bottle with silver seal and white etched logos, the first branded wine from Disneyland Resort Paris comes in a presentation package and displays a lot of “taste” before you’ve even managed to pop the cork.

Following a premiere at the January Cast Member Rendez-Vous event, it will be launched imminently as a red Merlot and a white Sauvignon, available for 15 Euros from both table-service restaurants and boutiques.

An excerpt from the latest Backstage magazine, previewing the wine:

Have a wine time

Wine is synonymous with all sorts of celebrations. And because this year we’re enjoying our biggest birthday bash ever, we’re also launching our first branded wine.

Disneyland Resort Paris’ first ever bottle of branded wine is launched in boutiques and table-service restaurants throughout the Resort from early March. The wine, available as red Merlot and a white Sauvignon, actually premiered Backstage at last January’s Rendez-Vous des Cast Members event.

From the bottle to the contents, every inch of this product is something special. The front of each celebratory bottle is beautifully etched with the 15th Anniversary Château de la Belle au Bois Dormant. “We wanted the bottle to be very modern, and a lot like a bottle for olive oil – another great French delicacy,” explains Nathalie Scialom, Food & Beverage Communication Manager.

The responsibity of selecting the wines went to a group of experts that included Bacchus-qualified Food & Beverage Cast Members. The group of wine experts, trained by our Company to understand and speak about wine, met for a tasting sesssion and made their selection.

The wine retails at 15 Euros (in restaurants and boutiques) and comes in a presentation package. It is therefore the ideal gift for any celebration.

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If the two varieties of branded wine are a success, who knows where this new merchandise line could go… Pirates of the Caribbean-branded rum?

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