Monday, 11th February 2013

Disneyland Paris Fan Survey: Results make for interesting infographic

Official Disneyland Paris Fan Survey

Congratulations — if you’re reading this, you’re likely one of the 85% of Disneyland Paris fans who visit fansites at least once a week. Let’s hope you’re not also one of the unfortunate 8% of fans who have never actually visited the resort. There, just two of the many intriguing statistics recently dug out in a huge “infographic” of 7,760 responses to the official Disneyland Paris Fan Survey we were asked to help promote last year.

The full infographic is included below. Revealing that fans who responded visit Disneyland Paris on average 10 times a year, 71% are between 18 and 34 years old and 59% (versus 41%) are male, the results of the online survey also reveal what fans themselves want from Disneyland Paris and its communication with us. The official Facebook, YouTube and Twitter streams are given a perhaps surprisingly resounding thumbs up — 87% satisfied with the official Facebook page, 83% with Twitter — while a slightly lower 79% are satisfied with merchandise opportunities.

Disneyland Paris Fan Survey

Though the simpler tickbox answers have generated some nice stats for this infographic, the more interesting text-based answers are what we hope the resort listens and learns from. Most fans, as well as desiring special treatment from the resort, also want to see it succeed and improve in itself. After all, the more successful Disneyland Paris is, and the more people who understand the “magic” of the place, the more confident we’ll feel in our own position as fans.

The suggestion of an official blog for news and backstage insights is still a great one, and probably brought up as much from our desire to read it as our belief that — like the excellent US Disney Parks Blog — it would help in the resort’s promotion and communication with the wider public.

Likewise merchandise, which it’s noted fans want to see more “geared to the resort experience” (ie. based around lands and attractions, rather than generic characters) — we want better merchandise so we can more happily part with our cash and support something dear to our hearts. Rather than improving for us, fans mostly want Disneyland Paris to improve for itself first.

Full infographic attached below… Read More…

Thursday, 24th November 2011

Fan Survey: Disneyland Paris asks its fans “How are we doing?” in exclusive online questionnaire

In a unique first, Disneyland Paris is launching an official online survey, right at this moment, seeking only the feedback of one particular group of visitors: the fans! The questionnaire aims to not only build more of an understanding about why we become fans and what we appreciate the most about Disneyland, but what we expect from our relationship with the resort.

Don’t expect any questions asking you whether you’d rather see Splash Mountain or Indiana Jones Adventure as the next E-Ticket, but do be prepared for some very intriguing questions about where Disneyland Paris may take its relationship with fans next. Suggestions throughout the survey include an official blog, perhaps similar to the existing Disney Parks Blog, or even an official discussion forum. The possibility of “fan events”, which could mean anything from simple gatherings to special events such as those for D23 in the U.S., is mooted several times.

On the subject of what would be most likely to draw us back to the magic, we’re given several options: from “New Attraction” right at the top (we’ll all click that one, right?) to more minor occasions such as a new character meet ‘n’ greet or even a new piece of merchandise.

You’ll also have a chance to share feedback on the Facebook, Twitter and YouTube accounts for Disneyland Paris, which were only launched in early 2010. Do you think those accounts do a good enough job of communicating with visitors, sharing the magic of the resort and the latest news?

One particular section of the survey (above) asks whether you currently visit any websites related to Disneyland — and if so, which ones. There’s a “Dlrp Today” box on there which, once clicked, grants you our eternal gratitude. For extra bonus points — but of course only if you use the websites — you could add “DLRP Magic” or our friends “Photos Magiques” to the “Other” box at the bottom.

The survey only takes about 15 to 20 minutes to complete, depending on how much you write, but it’s open from now until 12th December 2011, so there’s no need to rush to fill it in if it’s not convenient right now. No personal details are required, but you can optionally give your email address to be informed of any future surveys. As an exclusive survey just for fans it won’t be communicated via the more “mainstream” channels such as the resort’s Facebook page (with its 1.3m+ fans), so we should all make sure to seize this unique opportunity to give feedback and tips direct to Disneyland Paris, which may lead to a better experience for us and even greater success for the resort we love.

Update: Some Firefox users have reported problems completing the survey. Use Internet Explorer, Safari or Google Chrome instead, if you can!

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