Disneyland Paris launches “sparkle in their eyes” 25th Anniversary campaign

Monday, 26th December 2016 at 18:40

Disneyland Paris 25th Anniversary media campaign TV commercial advert

Disneyland Paris has launched the media campaign for its 25th Anniversary celebrations, with new video advertising across international audiences on TV and online.

As most British families tuck into Boxing Day leftovers and snooze off their Christmas excess on the sofa, Disneyland Paris isn’t sleeping. The prime time for booking next year’s holidays will soon be upon us and the resort has seized the opportunity to launch its 25th Anniversary campaign.

Watch it here:

• Previously — Disneyland Paris 25th Anniversary News & Articles

Following the tagline of “It’s Time to Sparkle” and all the starry-themed new additions, the commercials use the idea that “the one thing that shines most of all is the sparkle in their eyes” — that watching the events through a child’s eyes is the greatest show of all.

Disneyland Paris 25th Anniversary media campaign TV commercial advert Disneyland Paris 25th Anniversary media campaign TV commercial advert Disneyland Paris 25th Anniversary media campaign TV commercial advertDisneyland Paris 25th Anniversary media campaign TV commercial advert Disneyland Paris 25th Anniversary media campaign TV commercial advert Disneyland Paris 25th Anniversary media campaign TV commercial advert

This first edition, released on the Disneyland Paris Facebook and Twitter feeds, features images of the fire-breathing Maleficent float in Disney Stars on Parade, C-3PO surprising a young Star Wars fan at Star Tours: The Adventures Continue and of course the fountains and fireworks of the new Disney Illuminations nighttime spectacular.

Playing exclusively to their “Disney Families” target audience of adults with young children, the adverts could risk undoing all the good work done by the “Also for grown-up kids” campaign. There’s not a single visitor shown who doesn’t have children, and no-one over the age of 40. Sorry, grandpa!

Though the intent is good, the actual results of putting sparkling CGI effects onto children’s eyes could come across a little… sinister? And advertising parents putting children up on their shoulders? Well, that’s one way to ruin Disney Illuminations for everyone else…

Those grumbles aside, it’s a solid and vibrant campaign pulling on all the strengths of the 25th Anniversary year ahead. Come 26th March 2017, there’ll hopefully be sparkles in all our eyes, not just the kids.

• Book Now — Get up to 2 Nights & 2 Days Free for Disneyland Paris 25th

Never miss Disneyland Paris news: Follow on TwitterLike on Facebook

Book your Disneyland Paris 25th Anniversary trip at disneylandparis.com

NEW!

Subscribe to DLP Today now

Don't miss the next Disneyland Paris update — Enter your email address to receive notification of new posts by email.

Disneyland Paris Star Wars Season of the Force Offer

Comments

  • It’s a good ad, though yeah, I did notice the focus on family groups to the exclusion of other guest types. Hopefully they’ll expand the focus as the campaign rolls out

    • Andrea Simmons  27th December 2016, 21:24

      I agree with Paul Douglas about the focus on family groups to the exclusion of other guest types. I’m a solo adult visitor to DLP and get just as much enjoyment out of it as kids do. I hope the ad doesn’t put off people without kids.

  • One thing that I did notice is that this is one of the only adverts I’ve seen with no deals at the end. When Cathrine Powell came in she stated she wanted to make the resort more of a premium brand. Which she is doing great at I think.

+-Write a comment...

Note: Comments are moderated but will appear immediately if you have a previous approved comment on DLP Today (identified by your email address).

Disneyland Paris 25th Anniversary
Disneyland Paris Special Offer

SUBSCRIBE

DISNEYLAND PARIS TODAY

Sunday, 26th February 2017

Disneyland
Park
10:00 - 21:00
Walt Disney
Studios Park
10:00 - 19:30

ARCHIVES