Here we go — Disneyland Paris launched the official Ratatouille: The Adventure TV spot today online and on television, taking viewers on a simulated 30 second Ratmobile ride through the new attraction. Watch the French version for the first time above now.
Focusing purely on the ride experience of Ratatouille: L’Aventure Totalement Toquée de Rémy, without mention of the land or Bistrot Chez Rémy, the commercial does a fine job of quickly and simply conveying the concept and scale of the attraction – big and small.
Beginning in a live-action Gusteau’s restaurant dining room, we see Rémy invite a family into his world by shrinking them into the Ratmobile. The trackless ride vehicle then careens around the kitchens, encountering several known obstacles and story points from the actual ride such as the serving trolley and a fiery oven. Though relatively faithful to what’s expected of the final experience, it’s worth noting all the footage is simulated and not real ride footage.
Being an advert, it of course takes numerous liberties both with the storyline of Ratatouille and the ride itself — there are no 3D glasses to be seen, for a start.
But from start to finish, this is without doubt one of the most polished and effective TV spots Disneyland Paris has produced in its history.
It’s also refreshing to see that the commercial doesn’t — as yet — finish with any promotional discount offer. Et voilà: an investment like Ratatouille: The Adventure sells itself.