Disneyland Paris has launched one of the first elements of its Ratatouille: The Adventure advertising campaign with a new “Rat Booth” app designed to turn you into a rat using your phone or portable device’s camera and a range of customisable options.
Available for iOS and Android devices, the app utilises augmented reality to map a rat’s face onto your own. As you look up and down, grin or frown, blink or gaze in wide-eyed wonderment, your Rémy-alike does exactly the same.
You can personalise your RatBooth rodent with a range of fun “accessories” borrowed from humans, and take a photo or even a video of its movements.
The app features numerous mentions of the new attraction Ratatouille: L’Aventure Totalement Toquée de Rémy, including on the splash screen and after taking a photo.
A link to “discover the attraction” leads to www.ratatouille-attraction.disneylandparis.co.uk, revealing the location of the promotional website, although this link was inactive at the time of writing. A guess at the French address, www.ratatouille-attraction.disneylandparis.fr, reveals the new mini-site in all its glory, including an online Rat Booth.