Be Ratatouilled: ‘Rat Booth’ app makes you a rat before you even reach Place de Rémy

Saturday, 14th June 2014 at 15:10

Disneyland Paris Rat Booth app, Ratatouille: The Adventure

Disneyland Paris has launched one of the first elements of its Ratatouille: The Adventure advertising campaign with a new “Rat Booth” app designed to turn you into a rat using your phone or portable device’s camera and a range of customisable options.

Available for iOS and Android devices, the app utilises augmented reality to map a rat’s face onto your own. As you look up and down, grin or frown, blink or gaze in wide-eyed wonderment, your Rémy-alike does exactly the same.

You can personalise your RatBooth rodent with a range of fun “accessories” borrowed from humans, and take a photo or even a video of its movements.

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Disneyland Paris Rat Booth app, Ratatouille: The AdventureDisneyland Paris Rat Booth app, Ratatouille: The Adventure
Disneyland Paris Rat Booth app, Ratatouille: The AdventureDisneyland Paris Rat Booth app, Ratatouille: The Adventure

The app features numerous mentions of the new attraction Ratatouille: L’Aventure Totalement Toquée de Rémy, including on the splash screen and after taking a photo.

A link to “discover the attraction” leads to www.ratatouille-attraction.disneylandparis.co.uk, revealing the location of the promotional website, although this link was inactive at the time of writing. A guess at the French address, www.ratatouille-attraction.disneylandparis.fr, reveals the new mini-site in all its glory, including an online Rat Booth.

• For Apple devices, the 66.3 MB App Store download requires iOS 7.0 or later, while the 44 MB Google Play download requires Android 4.1 and up.

Discover more about Ratatouille: The Adventure on the DLP Guide mini-site

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