What stuck in the throat more than Ratatouille: L’Aventure Totalement Toquée de Rémy? For many fans, it was a four letter word: ride. The word that many, and most of all Disney themselves, tend to discourage when talking about an “attraction” was surprisingly plumped for in finding a suitably snappy English title for Ratatouille. Had Disney lost their morals?
But now, Disney have made a sudden rebrand, removing the offending word and renaming the attraction, for English marketing purposes, as Ratatouille: The Adventure. This change is confirmed by the new logo, above, and also a change to the name applied to the key visual and press release already published for the British market, swapping “Ratatouille: The Ride” for “Ratatouille The Adventure”.
Not only does this elevate the attraction somewhat, making it sound less like a fairground “ride” and perhaps more like a €150 million state-of-the-art dark ride, it also matches the start of the French “L’Aventure” title and perhaps helps to hint that there’s more than just a ride: a restaurant, a shop and a whole area development, too.
“The Adventure” will likely only be used in British (and perhaps other English language) publicity for the attraction, and at most inside the English guide maps, with the full Totalement Toquée French title definitely set to appear above the actual entrance.
This is now the latest in a series of names to be associated with the project, starting with the working titles “Ratatouille Kitchen Calamity!” and “Ratatouille: Désastre en Cuisine”, then the final official title, and then the first video trailers announcing “Ratatouille: The Ride” and “Ratatouille: L’Attraction”.
Well, there’s nothing Disneyland Paris loves more than a good name change, but what do you think of this latest one, an improvement?