Wait, did they finally retire the Roger Rabbit float?! The latest Disneyland Paris TV commercial to hit the internet, via a Danish travel agency, features a brief glimpse of the all-new Disney Magic on Parade aerial “flyover” footage, painstakingly shot over a whole day last summer.
This scene will at last replace the over two decades-old footage of Walt Disney World‘s 20th Anniversary Surprise Celebration Parade that Disneyland Paris has been using in countless trailers and promotional films since before the park’s 1992 opening.
Besides that well-choreographed shot, this TV spot just happens to be an all-round solid production. There’s footage of actual rides (!), real hotels (!) and of course a Disneyland Paris parade genuinely travelling down the true Parisian Main Street.
It uses a familiar concept of transporting people from the “real world” into a more magical Disney setting, but those clips last mere milliseconds. The recent “30 Yes Days” commercials for example, like far too many of the resort’s TV ads, dawdle endlessly on setting up a “concept”, when Disneyland Paris should probably just be using their precious airtime to show footage of the parks, like this.
We can even let the family off for apparently sneaking into the Newport Bay Club pool.
Watch the new Disneyland Paris commercial embedded below…