Disney's Sequoia Lodge at Disneyland Paris

First Quarter 2014: Revenues, attendance, hotel occupancy down; guest spending up

Wednesday, 5th February 2014 at 13:18 by
Anthony
6 Comments

Disney Dreams! of Christmas - Disneyland Paris

Euro Disney S.C.A. published its First Quarter results yesterday for the 2014 fiscal year, with the Disneyland Paris operating group announcing a series of disappointing drops across the board, helped only by some modest guest spending increases.

Covering the period from 1st October to 31st December 2013, the first quarter saw overall Resort revenues fall by 5% to €304.9 million, from €320.7 million in the same period the previous year. For the Theme Parks segment it was less severe, with a drop of just over 3%, while the Hotels and Disney Village saw the worst results with an almost 6% drop in revenues.

Disneyland Paris First Quarter Q1 2014 results

With a 9.6 percentage point decrease in hotel occupancy, equating to 51,000 fewer room nights old compared to the previous year, an increase of 6% in average spending per room might look like the only good news here. But even this rise was due only to higher daily room rates, and actually offset by lower spending on food and beverage.

In the parks, attendance decreased by 7%. Though this quarter marks the first results since the end of the 20th Anniversary on 30th September 2013, this figure must still be disappointing given the extra investments made to the Halloween and Christmas seasons, arguably now at their strongest for years. Average spending per guest increased by 4%, however, with Euro Disney S.C.A. pointing to not just higher admissions prices but (at long last) higher spending on merchandise, too.

In his standard statement, Philippe Gas, Chief Executive Officer of Euro Disney S.A.S., said:

“In a still challenging economic environment, we realized lower attendance and occupancy as compared to last year, which resulted in a 5% decrease in resort revenues. However our strategy aimed at increasing guest contribution helped us offset some of the attendance and occupancy weakness as we achieved record guest spending in both our parks and hotels for a first quarter.

Even though we remain prudent given the current economic environment, we believe the fundamentals of our business are strong and we are confident in our long-term strategy focused on investing in the guest experience. The opening of our new Ratatouille-themed attraction this summer fully reflects this growth strategy.”

What appears evident, from the hotel results in particular, is that visitors are more careful than ever about how they spend their money and whether they actually get value back. For an experience like Disneyland Paris, visitors are probably more willing to splash out on a luxury like a Disney Hotel stay, even though they know the value-for-money is questionable. But only up to a point.

And after such a large initial outlay, most will inevitably then reign in spending on extras — meals, shows, merchandise — and scrutinise every Euro spent. Getting greedy with that initial booking price could mean a loss in spending throughout the entire trip. Or it could, more and more often it seems, mean that the initial hotel booking never takes place at all — another company gets the revenue and the room night — or, worst case, the visitor decides not to visit Disneyland Paris at all.

We have, at least, seen a slight shift in hotel package promotions away from huge discounts of up to 40%, which surely only eroded the perceived brand value, and towards “added value” offers like free Half Board Meal Plans or extra nights. More like this would be welcome — rather than taking Euros off a booking, why not offer that as “free” spending money in the parks on a gift card?

Could Ratatouille: The Ride be the saving grace of 2014? Intriguingly, this press release suddenly changes the wording to an opening date of “early Summer”. With results like these, the sooner they can get something of that “growth strategy” on the table, the better.

VIA Disneyland Paris Corporate (PDF Press Release)

Never miss Disneyland Paris news: Follow us on TwitterLike our Facebook Page

Disneyland Paris Park Tickets

Comments

  • I think you’re spot on with your commentary.

    We visited Disneyland Paris 6 times in a year, buying annual passes on the first trip. The last time we visited was May 2013.

    We have looked several times at popping over for a weekend, later in 2013, and in 2014, and each time we have winced at the prices, and eventually decided not to bother.

    A small part of it is the Ratatouille factor – we are waiting for an announcement of a date, and we will definitely go to experience it. But mainly it is us looking at the on-property hotel prices, and deciding that they’re just too much for what you get.

    All of this is not helped by the heavy discounting that Disney do – buy 2 nights, get 2 free sometimes. This just says to us that the rooms are overpriced by double what they should be, and if we aren’t organised enough to bag an offer then we are going to be screwed over.

    I would welcome a return to honest pricing, and a much more realistic level. These hotels are not really anything special (except the Disneyland Hotel), yet charge daft money.

    We visited Walt Disney World in 2013, and the per-night price for a Deluxe hotel should make Disneyland Paris embarrassed.

    In summary, we would love to buy annual passes again, and pop over randomly without much planning in advance. But it feels like Disneyland Paris are biting the hand that feeds it at the moment – the higher per-guest spending is also the reason for the decreased occupancy rate.

    As a small aside, we received absolutely no correspondence as annual pass holders. The promised newsletters never came – we asked, and were told that they can’t be bothered doing an English version. And they didn’t bother to email us when they expired to ask if we’d like to renew them – so we decided they weren’t interested in our custom.

  • the disney man  11th March 2014, 19:06

    I am astonished of how many rides disney refurbish or close down I cant believe that captain eo or co im not sure because thats closed all this year so im like o m g

    • the disney man  11th March 2014, 19:10

      . u think you can just ride all the rides without A problem
      but thanks to disney’s so called problems you just can’t

  • the disney man  11th March 2014, 19:20

    The new ratatouille ride looks epic who else thinks that

  • the disney man  18th March 2014, 19:24

    Now ive looked at disneys rides and there all looking cool
    but nearly all the rides are closed
    i just really need to trust disney to go there on some of the rides yeah only some are open

  • John Zoetaert  15th July 2014, 17:07

    The park is back on track!!!!
    Patience!

+-Write a comment...

Note: Comments are moderated but will appear immediately if you have a previous approved comment on DLP Today (identified by your email address).

SUBSCRIBE

Ratatouille: The Adventure Videos - L'Aventure Totalement Toquée de Rémy

TODAY

Wednesday, 30th July 2014

Disneyland
Park
10:00 - 23:00
Walt Disney
Studios Park
10:00 - 21:00

ARCHIVES

FACEBOOK