“20 Years — It’s going to be brilliant!” is, loosely translated, the slogan for Disneyland Paris’ 20th Anniversary advertising campaign. These two designs have just been revealed for the campaign’s print and poster ads. Mickey Mouse and Buzz Lightyear will feature in “giant” form on the side of buildings, similar to the TV advertising campaign, pointing the way to Sleeping Beauty Castle and all the anniversary events. The slogan in French, to be translated for other markets, is simply “20 ans ça va être géant!”, hinting at the big and “brilliant” surprises to come during the new Disney Dreams! nighttime spectacular.
Meanwhile, cue hoards of clueless Paris tourists wandering the city in confusion that the fabled towers of this particular château aren’t within quite such proximity to its city streets… Be kind and point them towards the nearest RER station, won’t you?