If you follow @DLRPToday on Twitter, you might have got an early look when the site briefly went live on Wednesday, but now it’s here to stay: Disneyland Paris has launched its official 20th Anniversary web pages! This new mini-site, designed as a separate section of the main website, is notably more compact than previous efforts, but that has only to be applauded: if Disneyland Paris are going to put effort and money into their online activity, it needs to be put into the inadequate main website itself. There are no useless mini-games, no disjointed attempts at “social” interaction, just the main 20th Anniversary events laid out in simple and appealing pages. Check them out here.
Pages for Disney Dreams!, Disney Magic on Parade! and Meet Mickey Mouse feature video clips spliced from the full-length promo video already available on YouTube, while Disney’s 20th Anniversary Celebration Train and the 20th Anniversary Extended Hours are also featured. The final page, “Videos & Live Posts”, simply features a YouTube video and a Facebook plugin. Simple and effective.
Surprisingly, after several years moving away from the increasingly unpopular format (last year’s Magical Moments Festival mini-site appeared to make a point of being entirely non-Flash based), these new pages still arrive fairly heavy in Flash animations, at least for desktop users. But switch to an iPad or iPhone, which notably snub the processor-hogging medium, and there’s a second surprise: the pages still work! Yes, a static version of the main menu has also been produced, for web browsers without Flash to fall back to. Even the videos have been encoded in iOS-friendly formats.
All of which makes it even more absurd that, if you jump back to the main Disneyland Paris homepage — or indeed, any page on the rest of the website — you’ll be simply provided with a “Flash Plugin Required” message, and no back-up page at all. No links are even provided for the resort’s separate ticket or package booking systems, which don’t require Flash, potentially losing “armchair” visitors who would like to browse the site or book without firing up their PC.