The orange halfpipe of RC Racer was always unmistakably inspired by the classic Mattel car series, but now it’s official. Several Hot Wheels logos have just appeared around the attraction, including one on the base of the travel carry bag at the entrance and another stuck on top of the one of the 2D illustrations on the side of the “plastic” station building. In all advertising for Toy Story Playland featuring the trademark orange track, Disneyland Paris has been obliged to print a disclaimer stating the Hot Wheels inspiration, but this is the first in-park nod to the brand.
Interestingly, it comes just after the nod to a rival toy brand — Hasbro — was removed from the giant blue Barrel of Monkeys. A stamp inside the barrel originally read “© Hasbro 2010” but was painted over last month. It’s unknown whether this was removed due to a conflict of commercial interests or a desire not to date this still “new” land now we’re in 2011. Hasbro is counted as one of the resort’s official partners, having replaced Mattel (who originally sponsored Autopia) around 10 years ago.
Now, how long before Mattel see the opportunity for a lucrative merchandise tie-in and let us pick up a more portable version of this unique Hot Wheels playset?