2010

If those stills from the epic new Disneyland Paris TV spot whet your appetite and you’ve yet to catch the ad on any of the major broadcasters in the UK, we’ve got a treat.

The full, 40 second commercial for the New Generation Festival. Enjoy:

Produced by Motion Theory — whose past credits include Honda, McCain, Nintendo and music videos such as Adele’s Chasing Pavements — for the resort’s agency EuroRSCG, this spectacular advert combines live action footage filmed in California with all-new animation of Disney and Pixar stars.

You’ll be seeing it for the next month across all the major TV networks. As well as this full 40 second version, you’ll see two 30 second versions and three 10 second spots, which we’ll be sharing soon!

In the UK, the commercials are trailing a new ‘Save up to 40% plus Kids under 7 stay and play Free’ offer, a quite unexpected return to such heavy discounting — the validity period even running right up to 8th November. Pushed with such a professional and genuinely exciting TV spot, Disneyland Paris looks set to be making quite a big impression in the UK over the next few months, as it attempts to win back the visitors lost through the credit crisis and poor exchange rates.

TV spots and advertising should launch outside the UK from next week, 8th March.

Video © Disney, Disney/Pixar.

The twelfth car in the Stars ‘n’ Cars fleet will arrive in Walt Disney Studios Park from 2nd April. Featuring Remy and Emile from Pixar’s 2007 film Ratatouille, the design of this all-new motor vehicle is available to see for the first time in a video on the newly-launched website!

We get to see the car being drawn up in 3D computer design:

And then in the first stages of construction:

This isn’t a brand new vehicle, though — as expected, it bears more than a slight resemblance to one of the cars of Florida’s original Disney Stars and Motor Cars Parade which didn’t make it into the Parisian studios park. Even with its rear jet engines removed, the car is recognisable as the old Star Wars car, with its unique front radiator grill.

Gone is the cream and maroon colour scheme, too, in favour of a bright red. After the cars of Mulan and Monsters, Inc. this is the parade’s third red car, a little lacking in variety — but perhaps they wanted to give a nod to something like the classic French Citroen 2CV?

The decoration of the car is very different to that seen in the preliminary advertising visual; far more outlandish and overstated. Piled up behind the two rats will be a giant stack of pots and pans, kitchen knives, a spatula, a funnel and a ladle. Not forgetting the all-important bottle of wine.

The video shows the pieces of this tower being constructed in workshops, and tested out for size on the car itself. The bonnet of the vehicle appears to show the fruits of all that hard work and pile of washing up behind — a finished table setting with plate and giant rat-sized glass.

Here’s the full 3D model, note that the entire thing is scattered with those beautiful vintage posters for “Le Ratatouille” and “Gusteau’s”, created by Pixar to advertise the film and in some cases currently used in the park already at Restaurant des Stars. The sign for “Le Ratatouille”, the restaurant owned by Linguini at the end of the film, acts as a flag atop the cavalcade:

But a new car in the line-up isn’t the only kick Disney’s Stars ‘n’ Cars is getting in its second year. Show director Emmanuel Lenormand also mentions in the video a new and very Parisian can-can-style routine starring Rémy and Emile that will presumably be incorporated into the musical production number that takes place on the Place des Stars Stage when all the motor cars park up.

Since that small show currently focuses mostly on characters such as Aladdin and Snow White, it’d be good to also see some of the characters left out — notably ‘New Gen’ heavyweights Toy Story and Monsters, Inc. — joining in this year, if that doesn’t produce too much overlap with Disney Showtime Spectacular over on Central Plaza.

Meanwhile, let’s hope this is just an appetiser for Remy, and that the main course is yet to come…

• Watch HD videos of the original Stars ‘n’ Cars parade and show here.

Images © Disney, Disney/Pixar.

At last, it has landed! The official website of the New Generation Festival has belatedly opened this evening, two days later than originally promised. We were posting progress updates on Twitter over the past few days and it seems that this new website is very in tune with the latest social media, too.

But first, the main page:

As we revealed, the first “plus” of this new website is that it’s actually integrated within the regular Disneyland Paris website, not standing alone as a Flash minisite (that’ll inevitably get forgotten about) like the Mickey’s Magical Party or 15th Anniversary efforts. And there’s another big plus: the use of Flash animations is kept to a minimum, mainly just used within the page for videos.

The design is indeed quite similar to the new Casting website launched a year ago, with a clean white background and three columns for information. Graphics are crisp and colourful; it’s a definite step up.

Each “new show” has its own page, with a large image at the top and a snippet of information below. The website pushes the “book” button on each page very heavily — far more heavily than we’re used to from Disneyland Paris — with the whole of the main image (above, Sulley and Mike) linking to the official site’s Hotels page.

Clicking the “Enlarge” link doesn’t enlarge the image but actually opens a short 30 second video about each new feature in a pop-up within the page:

The “new attractions” section doesn’t have much to share yet, except for stating slightly more specifically that Toy Story Playland is due to open “late Summer”. There’s no mainpage for Toy Story Playland itself, each of the three new attractions are simply listed in the menu with separate pages:

The next area is where all that newfangled Twitter and Facebook stuff comes out to play. We’ve long been confused, baffled and dismayed the Disneyland Paris hasn’t set up its own account on these social networking services, or even on something like YouTube. Walt Disney World and Disneyland have hundreds of thousands of “fans” or followers (Disneyland over 1.2 million) on these services, whom they can address directly with news, photos and offers.

Whilst this new website embraces that idea, it doesn’t appear to be putting it to much good cause. The ‘Characters’ section gives you unique pages for each of the ‘New Generation characters’…

The pages mimic Facebook to present a profile for each of the stars, complete with live Twitter status updates. So far, only a few of the characters have updates posted — below, Mike Wazowski says “You won’t believe your eye!”…

This networking game is probably the “hook” of the website that would, in the past, have been filled with a Flash-based minigame, designed to get people to visit more than just the once.

You can also choose to see “all the Characters” for a wider (and quite random) selection of stars…

The people behind the website have been busy setting up accounts for each of the characters involved. Here’s an example of Lighting McQueen (listed by his French name, Flash McQueen, on the UK site) on Facebook and Twitter.

All good fun, and a good way to build some affinity with the “star” characters of the coming year, but with such a large number of characters it remains to be seen if these accounts will all be updated right throughout the year — not to mention how they’ll manage the difficulty of serving different languages.

One section that may well become a great source of more worthwhile updates is the “latest news” area. Not since the 15th Anniversary blog has the resort had a space like this to share official news updates with the general public. This is very welcome indeed.

It’s all pleasantly Flash-free and comes with a good selection of backstage videos — more on those soon.

The final section strays back into the hit-and-miss land of social media. Click the “register” button at the top of the site and you’ll then have the chance to “create your profile”, including uploading a photo and setting information like your “favourite place at Disneyland Paris” and whether you have an Annual Passport.

Near the end of this form you can choose to make your profile public. Doing so seems to make it viewable as part of the “Fan Community” pages… are they trying to take over from magicforum?

In fact, this again currently seems to be lacking reason. At the time of writing no “fans” appear to have added their profile to the directory, and the “search for a special offer” function is confusing — what are we searching for? It’s hard to see what all this is meant to achieve that official Disneyland Paris pages on Facebook couldn’t, much more successfully.

Visit the New Generation Festival website here.

Images © Disney.

Now, if you’d like to take the tour through the three initial rooms of Art of Disney Animation, you’d better check your Programme times guide. The attraction is now listed alongside the likes of Moteurs… Action! Stunt Show Spectacular with pre-determined “show times” for the start of each presentation.

This week, you can visit the attraction only at 11:00, 11:30, 12:00, 12:30, 13:00, 13:30, 14:00, 14:30, 15:00, 15:30, 16:00, 16:30, 17:00, 17:30 and 18:00.

Normally, Art of Disney Animation runs continuously right through the day, with guests waiting outside or in the pre-show area for the start of the next show around every 10 minutes, passing from room-to-room between the Disney Classics Theatre and Drawn to Animation theatres for a total show time of around 20 minutes.

These new scheduled times therefore cut the number of chances to tour through the attraction by around two thirds, not to mention leaving the attraction in the dark for the first hour of park opening, until 11am, and for much of the final hour of the day.

That said, Art of Disney Animation is far from bombarded by guests. Not really providing enough interest to most visitors for repeat viewings, the outdoor queue line, now hidden partly behind the Hollywood Boulevard façades, very rarely sees any real use. This new test for low season days could ensure that audience numbers are never embarrassingly low, whilst allowing cost savings with Cast Members potentially doubling-up roles for the first two rooms.

The continuous start times of each presentation have previously been confusing and unhelpful to visitors. Sometimes you can rush inside just as the doors are closing and end up missing the whole pre-show, other times you appear to be waiting for far too long. Even if it means fewer showings per day, this kind of transparency is probably a good step.

But isn’t it just highlighting a bigger problem with Art of Disney Animation? Looking at the concept of the attraction as a whole, switching to scheduled times means a vast amount of central floorspace in this very small park suddenly becomes useless for long periods of time, cutting capacity and adding yet another complication to visitors planning their day — if the scheduled times of Playhouse Disney, Stitch Live, Animagique, CinéMagique and Moteurs Action! weren’t enough.

Wouldn’t a much better way to present “the art of animation” be to restructure the attraction to work more like the Disney Animation pavilion at Disney’s California Adventure?

Warning, self-indulgent home-Imagineering ahead…

In California, guests enter into a central lobby area and are then free to roam through several different rooms at their own pace. In Paris, the current post-show area would be perfect for this, with a single wall knocked through (by the video screens in the pre-show, the Jungle Book artwork in the post-show) to open up direct access to the pre-show room and theatre. The post show is already accessed directly by a lot of guests, using the exit doors to drop in and out. The pre-show and Classics theatre are, however, completely cut off.

Drawn to Animation with Mushu also exists as one of those rooms in California, and is really the only part of this attraction concept which needs to be presented as a scheduled show. Its current exit in Paris, behind the Animation Academy drawing boards, could double up as a single entrance, with these new half-hourly showtimes posted outside.

Though emotional and enjoyable, the Disney Classics Theatre in Paris is largely quite pointless, simply playing a series of themed clips from Disney and Pixar animation. The theatre could be better used as a “Cinéma Mickey/Main Street Cinema”-style drop-in space playing classic Disney shorts, or ripped out entirely for other interactive exhibits.

While we’re at it, replace The Disney Animation Gallery boutique with an indoor meet and greet space, for Sorcerer Mickey. The returns on souvenir photo prints would surely be better than current sales at this tiny shop, which has recently had its original remit of animation books, prints and collectibles watered down to a samey array of High School Musical merch anyway.

Open up the current entrance and exits to traffic in both directions et voilà — an open, free-roaming covered walkthrough, exhibit and show space in Walt Disney Studios Park that’s open at all times. An equivalent to Videopolis, Liberty Arcade or the original Adventureland Bazaar. Shelter from the rain, something to fill-in between other show times and a real heart for Toon Studio.

Knocking through a wall or two here might not even be all that outrageous for the park, given all the knocking down and rebuilding that went on at Walt Disney Studios Store last year just to give that shop more light.

Rather than cutting back access to this great, covered, central space, open it up!

Images © Disney, Google Earth.

The closing date has been brought forward to 1st March 2010. Yes, this coming Monday.

Despite several previous planned closures of the nightclub, located above Rainforest Cafe, never coming to pass, it looks like they’re really serious this time. The kitsch relic of original Festival Disney will close for good just shy of its 18th birthday.

We provided a look back and some explanations for the closure in our previous article — along with a few rumours for the future. A Jules Verne theme pub? That long-awaited Italian restaurant?

Well here’s another, just for fun. Posted in the comments of that earlier article (always a good source, you’ll surely agree), the suggestion that Cast Members have heard the space is in fact being primed ready for another “long-awaited” Disney Village venue… an ESPN Zone, complete with big-screen TVs and comfy loungers, just in time for the FIFA World Cup! Meanwhile, that Italian restaurant would instead take the place of the current Sports Bar.

The ESPN Zone is a chain of dining/shopping/sports/arcade indoor entertainment venues owned and operated by Disney Regional Entertainment, using the brand of the ESPN sports broadcasting network owned by Disney. With a location at Downtown Disney in California as well as across the United States, they’ve long been rumoured to arrive in Paris in a brand new unit, to the left of the Walt Disney Studios Park entrance, near the Disney Village parking structure, opposite the rumoured World of Disney Store.

The Hurricanes space is nowhere near big enough for a true ESPN Zone, its first floor location hardly ideal, and it’d be strange to shutter the Sports Bar with its useful covered outdoor space, but you never know… Disney just launched ESPN into the UK in full force last year and the network has already become a very recognisable brand for British sports fans. Meanwhile, the additional ESPN Classic and ESPN America channels have been spreading across France and other European countries for several years.

Just another possibility to add to the growing list. Anyone going to offer a fourth?!

Thanks to @PhotosMagiques.

Launching on 1st March (next Monday) in the UK and around the rest of Europe soon after, the TV commercial opens as the New Generation characters and stars begin falling from the sky (from a Dinoco helicoper!), descending over the classic fairytale worlds of Disneyland Park…

The advert is a mix of live action backgrounds with both computer and hand-drawn animation. Some of the characters have a less than perfect landing — Sulley falls straight through the thatched roof of the dwarves’ cottage…

Giving Snow White and guests, not to mention the monster himself, a sudden surprise…

Lightning McQueen, meanwhile, lands on the parade route, just missing Cinderella’s carriage.

The princess seems to take it all in her stride…

And watches on as Princess Tiana joins her exclusive circle of friends…

And then, what will be the most pored-over image of the whole commercial — a rather “playful” representation of Toy Story Playland. Donald Duck rides a (very oversized!) RC Racer up into the sky with Slinky Dog Zig Zag Spin and Toy Soldiers Parachute Drop in the background, as Buzz Lightyear flies overhead…

The final shot shows the new and old joining together in a grand parade…

Whilst Goofy is pictured riding atop the opening float from Pixar Play Parade at Disney’s California Adventure (the parade that has been suggested may come to our Studios at some point), there’s little mention of the actual New Generation Festival events mentioned in brochures and press releases, such as Disney Showtime Spectacular on Central Plaza Stage.

There’s a chance that the use of Nemo and Lighting McQueen could make even several year-old attractions like Crush’s Coaster (which wasn’t all that heavily advertised upon opening) seem a part of the “new generation” offerings, for less frequent visitors.

The commercial was produced in California and features original animation of the characters involved. After the uninspiring balloons of Mickey’s Magical Party, the presence of a real narrative here, of the characters landing in the parks amongst classic set pieces, appears to be one of the best-executed campaigns from Disneyland Paris for some time, even in stills.

Keep your eyes peeled on major terrestrial and digital channels in the UK from Monday, with the “heavyweight” campaign running in several time lengths and formats right up to 4th April.

Images © Disney, Disney/Pixar.

Our previous construction update on the Parachute Drop of future Toy Story Playland provoked an unprecedented response. In one corner of the playroom, those apparently disgusted by the appearance of this steel pylon in a Disney theme park. In the other, those who are just pleased to see some new rides finding their way into the Studios.

A couple of weeks later, construction has progressed quite a bit more and our photo reporter Dlrpteam has captured some new angles showing how the tower fits into the existing park.

Stepping out of Disney Studio 1 into our mini Hollywood Boulevard…

…no Toy Soldiers Parachute Drop here. Even as you continue up the short stretch of street already in place, the façades built in 2007 are thankfully towering enough to completely block out any visual intrusion from a certain structure behind Art of Disney Animation on the right.

In fact, you only see the camouflage-patterned tower once you reach the junction with ‘Vine Street’, the route which crosses diagonally in front of The Twilight Zone Tower of Terror. Here it looms large ahead, yet to be joined by the 25-metre orange halfpipe of RC Racer.

Although, at least in the first photo above, the view could be completely hidden simply by adding another piece to the right of that flat cut-out backdrop.

Since the last update, all six of the winch mechanism platforms are now fixed in place atop of the tower, giving it a far more solid look — if not exactly “toy-like” at present.

They’re painted in a similar green to the camouflage spots on the tower itself and will hold the cables of each parachute, feeding them down the tower itself into the ride machinery which “bounces” the parachutes up and down. Note also in the other photos here that the steel framework of the Slinky Dog and Toy Soldiers queue buildings have been painted a similar dark green.

Speaking of those parachutes, WDSfans finally got confirmation of the actual ride capacity, which we’ve been unsure of for a while. While the main Toy Story Playland concept art showed parachutes with three seats back-to-back (total 6), other concepts and models showed a set-up more alike Jumpin’ Jellyfish at Disney’s California Adventure, with only 2 seats per parachute. Luckily, that original concept art was accurate — there will be SIX seats per parachute, in rows of three back-to-back, adding up to a grand total of 36 riders per cycle.

This means that with just one (unsightly?) tower, the ride will have a capacity much larger than the 24 riders held by two towers in California, which has to be a good thing. The ride cycle itself will run for exactly 1 minute in Paris, compared with 1 minute 30 seconds for Jumpin’ Jellyfish, increasing throughput and further shortening queue times, which had been a big concern for many.

With capacity perhaps not such an issue after all, that (for now) just leaves the looks and height of the tower to be questioned. Whilst the Parachute Drop is quite neatly hidden and almost unnoticable through the thick gardens of Tower of Terror (above and below)…

…The least flattering angle looks to be the view from the side of Tower of Terror, across the always-unappealing tarmac of the Studio Tram Tour loading area, as pictured below:

But what about when Hollywood Boulevard finally expands? Of course, that’s probably years away, but with a boulevard slicing through here bringing towering new buildings either side, the Parachute Drop would be easily hidden from this angle and many others. Think about it.

Just like the Toy Soldiers, Walt Disney Imagineering surely have their mission all planned out, right?

Pictures by Dlrpteam for DLRP Today.com

Starting on Main Street, U.S.A., Photos Magiques were keen-eyed enough to spot the disappearance of the balcony railing around the top of Disney Clothiers, Ltd. in their latest update:

Just a week later, and the building is fully encased in scaffolding and tarpaulin wraps for a complete exterior refurbishment:

Access to the boutique is still available through gaps in the construction walls below and from Main Street Motors and Boardwalk Candy Palace either side.

At the end of Main Street, the big project of the moment is hard to miss:

While the stone (or rather, concrete) bridge across to Le Château de la Belle au Bois Dormant continues its extensive reconstruction, the giant waterfall (Fungus Falls) and the waterways surrounding it have been turned off and, on the left of the moat area, had their perimeter dug up.

Taking a peek through the construction walls, the following photo appears to show the first section of the bridge’s walls have now been completely removed, matching reports that the bridge would be partly rebuilt. Previously, they lined up perfectly with the end of the green railings, curving up to the bridge itself. Now, nothing but a gap…

Since postings on various forums suggest some visitors have been told the Castle is “closed” it’s worth stating again that it most certainly isn’t. Following the smart “By Royal Decree” signs on the construction walls, you can still access the inside of Sleeping Beauty Castle, its two boutiques and first-floor gallery.

A great (and equally spectacular) way to enter the Castle during the work its via the Dragon’s lair to the left of the bridge — spot the path leading to it in the very first photo above.

Heading across to the Studios, it’s been some time since the repaint of the Walt Disney Television Studios building finally finished up, massively improving the building’s look…

Though all this time later, the ‘Walt Disney Television Studios’ lettering which used to span the front canopy has yet to reappear. And who can fail to notice, the colourful Art Deco/Streamline Moderne satellite dish mural on the building’s corner was hastily painted right over with a solid teal…

Unfortunately the same impulsive attitude hasn’t yet been applied to Disney Studio 1, which remains covered by scaffolding around 583 days since the refurbishment covering was put up and approximately 1656 days since that first Chicken Little billboard rose up in 2005.

Pictures by Dlrpteam, Photos Magiques (more) and DLRP Today.