Today's the day! After months of preparation, the New Generation Festival is finally landing in advertising across Europe -- starting with the UK -- with one of the resort's biggest campaigns for quite some time. Print, online... and of course, TV!,
If those stills from the epic new Disneyland Paris TV spot whet your appetite and you’ve yet to catch the ad on any of the major broadcasters in the UK, we’ve got a treat.
The full, 40 second commercial for the New Generation Festival. Enjoy:
Produced by Motion Theory — whose past credits include Honda, McCain, Nintendo and music videos such as Adele’s Chasing Pavements — for the resort’s agency EuroRSCG, this spectacular advert combines live action footage filmed in California with all-new animation of Disney and Pixar stars.
You’ll be seeing it for the next month across all the major TV networks. As well as this full 40 second version, you’ll see two 30 second versions and three 10 second spots, which we’ll be sharing soon!
In the UK, the commercials are trailing a new ‘Save up to 40% plus Kids under 7 stay and play Free’ offer, a quite unexpected return to such heavy discounting — the validity period even running right up to 8th November. Pushed with such a professional and genuinely exciting TV spot, Disneyland Paris looks set to be making quite a big impression in the UK over the next few months, as it attempts to win back the visitors lost through the credit crisis and poor exchange rates.
TV spots and advertising should launch outside the UK from next week, 8th March.
Video © Disney, Disney/Pixar.