Meet the New Generation of brochures

Sunday, 18th October 2009 at 12:13 by
Anthony
3 Comments

Meet the New Generation of brochuresOr at least, their covers. The first glossy images for this Winter's new season of brochures have been released, featuring the New Generation Festival's cast of new-ish characters.,

We actually saw the first of these images in September, featuring Sulley peeping out of a trapdoor as Buzz Lightyear, Princess Tiana and a host of other characters parachuted down in front of Sleeping Beauty Castle. This new set of images, provided for travel companies to use as their Summer 2010 brochure covers, follow the same template.

The first is a real surprise. RC in the spotlight? A minimal character really only in the first Toy Story, who can’t even talk? Well, it’s a refreshing change from the usual Mickey, and he does have that still as-yet-unannounced attraction at Walt Disney Studios Park coming up next year. (Come on Euro Disney SCA, the game is up!)

Meet the New Generation of brochures

Next up, another star from Toy Story PlaylandSlinky Dog. Underneath him, Buzz peers out of a trapdoor in Main Street (you know, that trapdoor on Main Street), held up by Toy Soldiers, alongside four Little Green Men.

Meet the New Generation of brochures

In the background of this one, spot Emile from Ratatouille, Jessie with a suitably cow-themed parachute and, er, Nemo. In some of the images he’s been shown floating down in a kind of water bubble… not this time. You also have to wonder about the fate of racing car Lightning McQueen as he smashes to earth, but maybe we’re over-thinking the concept.

Sulley and Buzz Lightyer feature most heavily in the next option for those travel companies. This one we’ve already seen:

Meet the New Generation of brochures

Oh, well look at that! Lightning McQueen made it down safely!

Here we also spot a couple of new poses — yes, the folks at Pixar were nice enough to send over several different stock images of their characters — so we see Woody holding his cowboy hat as he parachutes and Buzz folding his arms. All in a day’s work for a toy who can fly!

Meet the New Generation of brochures

One nice feature of the parachutes concept, at least, is that most of them are becoming “themed” to their respective character. So we see Emile with a cheese-patterned parachute, Woody with one to match his shirt, etc. In case you still don’t “get it”, it seems like the “Big Idea!” on the giant boardroom paper pad for 2010 is to show these “new” characters “parachuting” into the parks to visualise their arrival and new-ness. Got it?

Plus, in these images, compared to the main New Generation Festival image (which will probably be the official Summer 2010 brochure cover) the characters floating down in the background have even actually been scaled and faded properly, so the image — however much still constructed like a series of stuck-on fridge magnets — does have a bit of depth.

Finishing up, we’ve got Rémy and Emile from Ratatouille.

Meet the New Generation of brochures

There you go. Expect to see those on a travel company brochure near you in just a few months. Now, if you were sitting in the offices of one of those companies, which would you choose? Strangely, the RC version looks the most appealing from here.

It’s worth repeating the slight moan from the article featuring the first of these images last month: what’s the need to mess with Sleeping Beauty Castle? Does sticking little Mickey silhouettes over its ornate stained-glass windows really achieve anything? If certain people had their way, would it not be a fantastical medieval palace but a monument to Mickey Mouse, with Mickey shapes on every spire and a hideous character decoration stuck on it’s fron… oh, wait.

And here’s one extra criticism not from DLRP Today. Member MagicStar on magicforum was keen-eyed enough to notice the odd situation to the left of the Castle, where one of the famous square trees has been… squashed! Clearly, that pesky castle wall the Imagineers designed was getting in the way of the character clip-art, so it had to be shrunk down… taking the tree with it! Even more oddly, there’s a spot of branch — or something — still there on the right, sticking up into the air. Good to see important images like these are checked thoroughly.

Even better — no, surely worse – something else has now cropped up on the left of these images, which isn’t there on the original one. Take a look just to the bottom-left of Tiana’s dress in the final image. Looks like the castle hill — almost – got the chop, but a dirty trail of Photoshop remnants was left behind.

Disneyland Paris marketing, we know your secrets.

Images © Disney.

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Comments

  • Obviously Disney Marketing contacted an agency who has given a brief to a designer who just wanted to have the Disney name on their client list, yet, doesnt really care too much about Disney’s characters nor cares about their own work detail. Designer ego has been boosted no doubt. Hmm, Shame. It could also be, “yeah, we have no budget…” but… its Disney.. Hmm…

    A very disappointing and obviously lost opportunity to do something amazing here.

  • where is mickey?

  • I think they uploaded the images for the press with an ‘overscan’ on the image. If you look at the ‘Sully’ version (the ‘correct’ version), you will see that they zoomed the image so that those photoshop traces aren’t vissible anymore. Once printed on the brochures, those other posters will be displayed correctly, like the ‘Sully’ version.

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