The first video promos for 'Mickey Star', a French television tie-in to help launch Mickey's Magical Party, have been launched, along with a new website and the full dance remix of the "It's Party Time" theme song.,
Disneyland Resort Paris have long looked to main French TV network TF1 for television promotion when it comes to new attractions or events, and Mickey’s Magical Party will be no different. In fact, they’re due to launch one of their most substantial tie-ins to date: a special dance contest for children aged 5-10, in the same vein as the telephone-voting talent contests which seem to have taken over almost every nation on the planet.
In France, the two biggest shows of this kind are Nouvelle Star and Star Academy, so what to call Mickey’s own version? Mickey Star, bien sûr!
The show’s casting website has already gone live at www.castingmickeystar.fr, which actually redirects straight to www.mickeymagicalyear.com/mickeystar/, also confirming the web address of the upcoming mini-site of the actual celebration.
Star Acamedy‘s own Nikos Aliagas will present the broadcast, which, from 6th to 18th February, is accepting video uploads of children aged 5 to 10 dancing to a song of their choice for one minute.
Then, from 19th February, a jury of professionals at Disneyland Resort Paris will pick the best of the entrants, who will be invited to the resort on 21st or 22nd February (yes, it’s all happening very fast) to join the final auditions.
And what does the young winner receive? Why, the chance to dance live on that new Central Plaza Stage alongside Mickey, to launch the entire Mickey’s Magical Party celebration to millions of viewers on TF1 on 29th March 2009!
The first short trailers for the new tie-in have appeared on TF1 this week:
Things will actually play out a little differently to the schedule mentioned earlier, with TF1 viewers seeing adverts to check out the final auditions at the website from 8th to 19th March, with the final result announced on 20th March.
Then, from 21st March, viewers will see advertisements for the big event and the final winner’s moment of magic will come in a special extended advertisement on 29th March 2009 just before the 8pm news. The entire thing, really, is merely a series of special advertisements, with most the action being broadcast instead online.
According to the official website, though, Nikos will be on the judging panel alongside not only Mickey but Stitch and Donald Duck. Listen closely — well, perhaps you won’t have to listen too close — and you’ll hear something special in the background too: the full version of the “It’s Party Time” dance remix, all 6 minutes of this controversial, noisy, europop mash-up of the actual, really very different theme song of the year.
If you’d like to listen away from the Mickey Star website — though judging by several readers’ comments we’re not sure if you’ll appreciate knowing — you can also listen on Vasile Sirli‘s very own MySpace page. The resort’s musical director also has a few more, rather more — dare we say — “listenable” tracks on there from his archive, too.
Video uploaded by newsdlrp.