Studio 1: The Billboard is GONE!

Tuesday, 1st July 2008 at 10:17

ImageOne blurry photo last night brought us the first glimpse of the sight we've been waiting years to see -- the removal of the giant billboard advertisement from the iconic entrance of Walt Disney Studios Park, Disney Studio 1.,

We’ve moaned, we’ve groaned, we’ve complained. We even wrote a sarcastic birthday message when it turned one year old and a hugely popular (count: over 3,000 hits) Wish List article pleading for it to be removed.

Now, the advertisement billboard that has plagued Disney Studio 1 for almost three — count them, THREE — years is finally in the process of being removed as you read this.

The proof came out of the blue, from Disney Central Plaza forum member mouetto last night:

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The cameraphone image, taken close to 11pm last night, shows that the giant poster advertising Pixar’s 2006 release Cars had already, finally been removed for good. The poster was a giant matte PVC-type construction, wrapped around a tower of temporary scaffolding behind.

This morning, the sight is even more beautiful — helped by the bright blue skies over Marne-la-Vallée today. Grandmath continues the coverage with these two photos:

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There, isn’t that better? Like the wand being removed from Epcot’s Spaceship Earth, this Disney park landmark can now be seen in a whole new light. Actually, it can now simply be seen.

From the photos above, the billboard also appears to have had minimal damage to the building itself. Though much of it still requires extensive refurbishment and repainting — particularly on the park-side facing Hollywood Boulevard, where the sun hits it spot-on, from a distance the area covered by the billboard does not appear as dirty or as dark (compared to the rest of the façade) as was expected.

Is this the end of the story? Unfortunately, as much as DLRP Today hates to be the bearer of bad news, probably not. The strong rumours of a 15th Anniversary follow-up year based around Mickey Mouse continue — key amongst them, decorations which include a brand new proposal for this space. IE: Another tacky billboard.

We can, however, reveal that only one of three main proposals calls for an obstruction as overpowering as the previous Cars billboard. Two others would slot neatly into the building’s glass area, more alike the Ratatouille, Enchanted and Prince Caspian posters that have been featured on the other end of the soundstage.

For more about the history of the billboard and why protecting the image of Disney Studio 1 matters more than you might think, click here.

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