Oh happy day! First official trailer for ‘The Celebration Continues’

Sunday, 7th October 2007 at 23:11

ImageWith the 15th Anniversary officially extended, work has already begun on a sequal to the successful campaign which marked its initial launch back in April. Following sightings of filmcrews in the park over past weeks, the first results are already online for the world to see... Oh happy day?,

The trailer has been published online by Parisian post-production company nightshift, labelled ‘Disney Big Time’ and running for around 2 minutes, it comprises a series of footage and graphics introducing the extended celebration and its main attractions, set largely to the gospel choir song “Oh Happy Day”.

You can watch the trailer in Flash format here, before we take a shot-by-shot look at what they’ve created…

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“The 15th anniversary celebrations… Extended by popular demand” reads the first graphics sequence, against a deep red background of ’15’ logos and the words ‘Big Time’, which is used throughout the trailer.

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The the familiar 15th Anniversary anthem music of “Flying”, we’re reminded of the launch campaign for the 15th and its events so far through footage and, later, still images cut together at split-second overlaps, building to the grand finale…

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…of the original television campaign, where a family watched the illumination of the Castle’s decorations. The music here suddenly dips, the footage seeming entirely separate to the new publicity campaign which follows.

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A round of slow clapping, illuminating more stars againt the red background each time, eventually builds to a full applause and the full, sparkling ’15’ symbol seen on Disneyland Park’s LED banners.

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As pre-recorded applause continues, the words “The party continues… big time” and “Ready for even more… Happy Days?” appear on screen.

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As the title song fades in, the screen dissolves to black…

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…And we’re introduced to a young girl, squinting in the sunlight on the Central Plaza stage, swaying her head from side to side and tightening her face as she reaches for the first notes of the song. Mickey clicks his fingers next to her…

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…Before a man appears on screen to sing the opening “Oh Happy Day!”, shaking pixie dust from his fingers.

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The same man then appears in a rather barren shot stood before The Twilight Zone Tower of Terror, still shaking his fingers, with the first of three large letter effects used to introduce this “New Attraction”. The construction walls are painted over digitally with a plain yellow wall, whilst a neat effect of thunder and lightning fills the sky above The Hollywood Tower Hotel.

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The shot is soon filled with the other members of the “family” who appear from behind him, as a “bellhop” leans in to give a menacing stare to the camera. The costume used here is actually that seen in the video introductions of Disneyland15.com — the actual bellhops have much darker outfits with plentiful ‘HTH’ branding.

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The logo for The Twilight Zone Tower of Terror appears on-screen with a starry black background.

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Then, still to the words of “Oh Happy Days”, we’re shown a selection of footage from the terrifying, faster-than-gravity freefall of the Tower of Terror…

Continued on Page 2.

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