15th Anniversary EXTENDED… “en grande!”

Thursday, 4th October 2007 at 17:39 by
Anthony
1 Comment

ImageDisneyland Resort Paris has extended its year-long 15th Anniversary Celebration. Originally launched on 1st April 2007 and due to close on 31st March 2008, the celebration is now confirmed to continue through the entire 2008 season, with travel brochures already pushing the extension.,

The confirmation comes not from Disneyland Resort Paris themselves but a third-party travel company, Thomas Cook. Their latest UK brochure, released just last week, continues to put the 15th Anniversary logos and promotions at the heart of its pages, despite the edition serving trip planning as far in advance as December 2008.

Image

Brochures such as these primarily use images, logos and texts provided by Disneyland Resort Paris themselves, and so the official texts and taglines of the extended 15th Anniversary are also revealed already. With a double page dedicated to the events, the introduction reads:

15th Anniversary… Celebration Continues

Party on… the anniversary celebrations continue… Big time!

Disneyland Resort Paris is celebrating its 15th anniversary with the biggest party ever and you’re invited! It’s a celebration work celebrating even longer so they have extended it for 2008!

For French promotions the tagline is expected to use the words “En Grande!”, whilst English promotions have to settle for the rather less “grand” wording of — “The 15th Anniversary Celebration continues… big time!” The words “big time!” are to be featured throughout the texts and promotions.

Image Image

The second page features a large visual for The Twilight Zone Tower of Terror, with the tagline “Drop In If You Dare” included above the Tower. As previously reported, confirmation of the ‘Stitch Live‘ name is given with a brief description of the experience, whilst High School Musical On Tour is now given a prominent placement at the request of Disneyland Resort Paris, following its exceptional guest satisfaction and feedback in the parks.

Elsewhere in the new brochure, official images show Disney’s Once Upon a Dream Parade, Disney Characters’ Express and Toon Studio in their final, realised forms for the first time.

Image

Also of note is the small amount of information given for Summer 2008 — with a photo of the spectacular 15th Anniversary launch fireworks, the text reads simply “…and for our grand finale, fireworks that’ll make a great day even more magical. It’s a summer worth celebrating… big time!”. With no mention of the ‘Wishes‘ name or even photography of the show, a return for 2008 looks very unlikely. In addition to this probable change of ‘feux d’artifice’, the Summer season is slated to run longer than it has for many years, dates confirmed as 5th July to 31st August!

The official brochure for the next Spring/Summer season is due to be released as usual in around December of this year, whilst additional advertisements and promos will announce the extention online and through media such as Disney DVDs.

An official closing date of the 15th Anniversary is now no longer confirmed — it could well be that the resort will be fast approaching its 17th year when the final pieces of the 15th are removed! It looks like Disneyland Resort Paris really hit the… “big time!” with this idea.

Brochure images © Thomas Cook/Disney; Scanned by DLRP Today.

Never miss Disneyland Paris news: Follow us on TwitterLike our Facebook Page

Disneyland Paris Park Tickets

Comments

+-Write a comment...

Note: Comments are moderated but will appear immediately if you have a previous approved comment on DLP Today (identified by your email address).

SUBSCRIBE

Disneyland Paris Special Offer

DISNEYLAND PARIS TODAY

Saturday, 25th October 2014

Disneyland
Park
10:00 - 22:00
Walt Disney
Studios Park
10:00 - 21:00

ARCHIVES