Red carpet rolls into new Christmas promotions

Sunday, 23rd September 2007 at 02:50

ImageThe theme of a "red carpet to Disneyland" used throughout all advertising for the 15th Anniversary Celebration extends through the resort's seasonal celebrations this month, as seen in some rather enchanting new promotional posters for the upcoming Christmas Season, just released by Disneyland Resort Paris.,

The red carpet of the 15th Anniversary was first rolled out to the public way back in February 2007, bursting onto the screen with that exciting website teaser and eventually the full Disneyland15.com itself, before making it onto the screens of millions across Europe with the resort’s largest television advertising campaign yet back in March.

For the grand launch events of the anniversary, we saw it rolled out in real life for Miley Cyrus and various VIP guests, whilst stunning print advertisements filled magazine pages, billboards and even tour buses. The whole idea was a huge success, a far cry from the poorly conceived campaigns of Walt Disney Studios Park and The Legend Of The Lion King in years gone by.

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Since the launch, the red carpet has continued to roll through each and every 15th Anniversary campaign, big and small, giving the treat of some cleverly themed carpets for Cars, Crush’s Coaster and more recently, Halloween.

Where will it end? The elevator doors of The Twilight Zone Tower of Terror might be a natural fit…

However, we shoudn’t get ahead of ourselves. As announced last week, Disney’s Christmas Season is most certainly back for a fifteenth season this November, joining together the best of Christmas past and the best of the anniversary, plus some extra presents (eg. the Roundup) thrown in.

Despite Christmas seasons rarely being given the gift of expensive advertisements or clever promotions in the past (case in point: last year’s ‘key visual’), this newfound confidence in the power of the 15th campaigns thus far brings an exciting new textile-floor-covering-based chapter for us to stare wondrously upon…

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Click to enlarge (724×1024).

Without gushing too much, it’s certainly another great addition to the collection, don’t you think?

The two new promotional posters, a portrait and landscape version of the same design, see the red carpet stretching upwards into Sleeping Beauty Castle decorated both with its glittering ice palace Christmas lights and the character candles of the 15th Anniversary. The characters peering out from Christmas trees along the carpet could be the most interesting detail here, however…

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Click to enlarge (1024×768).

Beyond Mickey, Minnie, Chip and Dale in their Enchanted Fairytale Ceremony (now Bougillumination Enchantée) costumes, aside from the classic Toy Soldiers making an unusual advertising appearance and ignoring Goofy in his popular Goofy Claus outfit… do you see them?

The two visuals feature a couple of Disney-ised reindeer, standing on their “rear” legs and looking ready to meet and greet their festive park guests. What should we expect of them, new guests for the ‘Dreams of Christmas’ float? Extra characters for Frontierland‘s new Christmas Village? Or perhaps, simply stand-in extras for this promotion, drafted in from the North Pole?

So, if you’re planning on actually visiting the resort this Christmas rather than drooling over the standout effort from the resort’s marketing department above… don’t forget a carrot or two, just in case.

All promotional images © Disney.

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Comments

  • The reindeer you speak of are used by other disney parks during their christmas seasons. These characters are mainly used in the various incarnations of the christmas parade. I have seen them in both Disneyland in California and at Walt Disney World in Florida, also pics of them at Tokyo Disneyland. In those parades there are approximatley six of these reindeer dancing along with snowmen and the toy soldiers before Santa Claus arrives.
    This would be really cool at our Disneyland to add to the OUADP. I also hope Pluto may get the same teatment as in the United States he to has reindeer antlers on his head and a red nose.

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