The Twilight Zone means business, and not simply with its faster-than-gravity drop. For Disneyland Resort Paris, the opening of The Twilight Zone Tower of Terror is their biggest new attraction launch for years, and a great chance for new and bigger business. The aptly-named DLRP Business Solutions are well aware -- since last week, already advertising a very special elevator drop...,
The Business Solutions (www.drpbusiness.com) department of Disneyland Resort Paris has long been a huge success for the resort, using its unique locations and high capacity venues to host countless themed events for internationally reknowned companies such as Ford and Microsoft.
Their best ideas (and no doubt the ones most fans wish they could experience) come in the form of special ‘Themed Evenings’, giving attendees entertainment, dining and attractions in select corners of the two Disney parks. Everything from ‘Captain Jack’s Treasure Hunt’ and ‘Witches of the Wild West’ to ‘Australian Crush Party’ and ‘Party on Sunset Boulevard’ can be organised.
So, it’s no surprise that the theme and story-rich Twilight Zone Tower of Terror is their latest (and from the sound of it, greatest) offer for a themed evening, now advertised across their website…
Clicking on the special advertisements, all featuring the bellhop who has proven so popular already with the French marketing department, takes you to a page in the latest Business Solutions e-newsletter, given a full Hollywood Tower Hotel theme and featuring a run-through of what the evening offers, against the backdrop of the full attraction Key Visual…
The text itself reads as follows:
The Twilight Zone Tower of Terror
Dare to take the plunge… and reap the results!
The Hollywood Tower Hotel, which opens its doors in Walt Disney Studios® Park early in 2008, is no ordinary hotel. Don’t even think about spending a night here … you might be propelled into the Fourth Dimension, after plunging from the 13th floor!
When this magnificent Art Deco establishment was in its heyday it hosted the top society receptions and attracted the rich and famous … then, one stormy night, it was the scene of a mysterious accident, in which five people took an elevator ride and disappeared for ever…
Your guests will be invited to experience this journey for themselves in our new themed evening based on the latest attraction: The Twilight Zone Tower of Terror.
They will be welcomed by a rather eerie lift attendant who will lead them to the elevator of this historic establishment and then, from the heights of the 13th floor, they will be plunged into the void and total darkness at astonishing speed … for a totally unforgettable experience!
To recover from their terrifying fall, guests will gather afterwards for a gala dinner accompanied by musicians playing jazz and film music from Hollywood’s golden age.
Calm returns, and the diners are diverted by a medium’s supernatural revelations, special effects and original entertainment.
But what’s that noise … there’s the rumble of another storm brewing … and maybe the lost victims of the Hollywood Tower Hotel are about make an appearance?
Are you ready to take the plunge?
From €110 per person excl. VAT, for groups of 150 to 320.
How does a night of exclusive Tower of Terror rides, jazz music and a gala dinner in Disney Studio 1 sound? Pretty unique, don’t you think? It seems all these new attractions and placemaking have benefits reaching far further than what the average guest notices as they wander the park.
The Business Solutions team must be quite taken with the Twilight Zone package — the page not only offers a themed background and enthusiastic text, but also a video commercial for the new attraction in both French and English. Whilst all of the footage will be instantly familiar to anyone who has ever seen the advertisements for the Florida and California versions, these videos both feature new voiceovers and new closing logos. The use of a more British accent, for example, might suggest that these videos — certainly their narration — could be used beyond the confines of the DLRP Business website.
English Version – The Twilight Zone Tower of Terror
French Version – La Tour de la Terrur, Un Saut dans la Quatrieme Dimension
This second version of the commercial also features one of the first glimpses at the full French logo of the attraction. The in-park name, as already seen on the current tips board, will remain The Twilight Zone Tower of Terror, with this lengthy French title used only for marketing, similar to Buzz L’Éclair Bataille Laser and Cars Race Rally, which were never used in-park.
Hopefully Disneyland Resort Paris will really mean business when they come to advertise the new attraction direct to the public, whether they use these exact adverts or not — but until then, who’s up for sharing these new commercials on YouTube and Dailymotion with a few friends, on blogs or on forums?
There’s nothing like word of mouth to start the thunder rolling…
All marketing materials, text and video © Disney.