The official website and advertising materials have now officially launched for the 2007 Halloween season at Disneyland Resort Paris, with the tagline "Halloween to the power of 15" and a style which suggests the festival may return more to its Frontierland roots following several slightly confused years. The launch also includes the new festival logo and some photos to advertise the Disney Villains' Halloween Showtime...,
When Stitch joined the Halloween festivities in 2006, it marked a turn towards a more “Disney” and “childish” theme for the festival, with fewer of Disneyland Park‘s unique Pumpkin Men and more classic Disney characters dressed up for trick or treating. This was joined with a shift back to the older Mickey Mouse pumpkin logo for the event rather than the darker, and less “Disney”, 2005 version.
This year, as Halloween goes “to the power of 15″, the logo is very familiar. The Disneyland15 logo has simply been given three simple silhouettes of bats, and for Christmas season the same simple idea will follow. Certainly, one thing the old season logos always missed were the words “Disneyland” and “Paris”…
You might have already noticed the logo on the new online advertising banners which officially launched today for Disneyland Resort Paris’ affiliate network…
Or, failing that, a visit to the official Disneyland Resort Paris website in the past few days will not have allowed you to miss the strong Halloween promotions now going on. In addition to links in the “What’s New?” section and on the sidebar, the actual main logo of the website has been completely altered to take on a Halloween theme. All this, to lead visitors to the brand new Halloween mini-site, now launched at the annual www.magichalloween.com address.
Let’s take a look…
“Create your own scary face” lets you do just that, with a nice silhouette of Big Thunder in the
background. The build of the website is very similar in style to the main 15th Anniversary website, an
equally, if not even more, professional.
The “Halloween Festival” tab leads to general information and photos for the season. Nothing
particularly new is mentioned other than that featured in the recent press release.
The 31st October Halloween Party (which requires an extra ticket) gets a much more prominent section this year, equal in size to the main festival information and with much to tempt a visit.
Particularly — absolutely no mention of a “Ghost Ship Cavalcade.”
Main Street is used at the backdrop of the Halloween party. The website also features wallpapers
and a screensaver, information about Kids Under 7 Free and an online game to become the
“Halloween Champion”, though apparently no mention of the actual prize.
Whilst most of the photos used throughout the website are taken from previous Halloween events (largely the 2006 season), a couple of new photos have been produced already this year, seeming to give an impression of the Disney Villains’ Halloween Showtime…
However, the true event is expected to take place in daytime, finally bringing the Central Plaza stage to life without having to wait for darkness to fall. The villains are expected to make way completely for Candleabration (and Disney Characters’ Express, it would appear) to continue as normal throughout the festival.
Overall, a very promising launch campaign for this years Halloween festivities, don’t you think?
Whilst the emphasis on the 15th Anniversary might have left the traditional Halloween events by the wayside, they seem to be planning an event stronger than any year before — that’s the power of 15.