"Following the letters, the letters, the letters..." goes the music of Alpha Bet You Are, the 15th Anniversary's most unique piece of streetmosphere. But don't follow them for too long, because before you know it you'll be outside the park, in storage. The daily cavalcade of letters spelling the word "Disneyland" in character-themed costumes officially comes to an end on 30th September 2007.,
Alpha Bet You Are began on 31st March 2007 with the rest of the 15th Anniversary launch events, featuring new music remixing Disney classics with the vocal talents of children from the surrounding region. Directed by Emmanuel Lenormand, it was designed as a new “welcome” and introduction to the park for guests, though for much of the Summer season heavy guest flow has pushed it back to early afternoon performances.
Now, after over 500 performances, the letters reach their final finale at the end of this month.
Curiously, performance times for the event are no longer listed in the latest online schedules of the official website as before, but the final performance is still confirmed to be 30th September 2007, clearing the way for the Halloween events due to begin next month. With Christmas then taking over the schedules for a further two months, it could be that Alpha Bet You Are is simply taking a seasonal break. However, no return for the 2008 months of 15th Anniversary celebrations has yet been confirmed.
Don’t begin to think this “hiatus” is due to poor guest reaction to the quirky cavalcade, oh no. If the insider words of several magicforum members can be trusted, Alpha Bet You Are regularly charts higher even than Disney’s Once Upon a Dream Parade in the so-called “guest satisfaction” surveys.
But, as now officially the first 15th Anniversary event to come to an end, we say a fond farewell. If past anniversary events are remembered for their more controversial castle overlays and events, you never know what the icons of the 15th will be in years to come…
You can find a full guide to the production including music and behind-the-scenes information here, an archive of previous DLRP Today articles about the event here or a full video of Alpha Bet You Are here.