Rats from the sewers of Paris have infested the new Toon Studio area of Walt Disney Studios Park. The infestation became clear during the press event to mark the opening of the new land, when... wait - these are just Pixar characters! It's time to meet the newest members of the Disney character family, as Rémy and Emile arrive in Marne-la-Vallée.,
It’s a rare and special event in the world of Disney parks, when a brand new pair of characters joins the meet ‘n’ greet schedule for the release of a new Walt Disney animated feature. The last time we saw such an event was way back in late 2005 with the release of Disney’s own Chicken Little. All cogs in the great synergy and marketing machine of The Walt Disney Company, for sure, but nobody is going to turn down the chance to meet a new Disney star, especially a Pixar creation – even when they’re rats!
First, meet Rémy. He’s the star of Ratatouille, the budding chef who isn’t content with eating garbage like his sewer system family. He has dreams and aspirations… and, after being caught by a untalented kitchen hand Linguini, cooking up a soup which goes on to be served to a delighted food critic, he must share his knowledge to create the greatest chef in all of Paris – without anyone even knowing of his work.
The second character to be taken from CGI to reality is Emile, Rémy’s best friend and familiar from the film’s teaser trailers as the tubby brown rat who doesn’t particularly care what he eats, so long as it fills him up. No doubt when the film is released (initial US release due 29th June), we’ll find out even more about these two new furry faces.
Since opening in 2002, all of the new Disney characters have immediately arrived in Walt Disney Studios Park, from Monsters Inc and Treasure Planet to Narnia and Chicken Little. Rémy and Emile were given their first step into the spotlight during the inauguration ceremony earlier during the press event, before arriving on-stage at the Toon Town gate later, and fighting between themselves for the waiting cameras.
The plaza around the Toon Town gate of course features two dedicated photo locations for character meets, but guests attending the press event who’d already visited the park would have been surprised to see two brand new backdrops installed just for this event. Mickey’s Toon Town House, on the right of the gate, was replaced by a Toon Studio production stage setting, whilst especially for the arrival of Rémy and Emile, The Incredibles’ rather plain logo backdrop was replaced with a stunning view over Pixar’s glowing CGI recreation of Paris.
The following day, however, guests would need to jump on the RER for 40 minutes to experience a view like this. Both backdrops had been reverted to their original designs, with no sight of Rémy or Emile making appearances, despite the heavy Ratatouille advertising introduced around the park. If you like the look of this rodent pair, however, don’t be too worried – the film isn’t due out in France for over a month, so it’s likely Rémy and Emile will be fully introduced at the next meet ‘n’ greet schedule shake-up in a couple of weeks.
The quick change of the photo location backdrops is also exciting to see for regular guests, showing that these two locations will now become frequently updated as each new Disney film hits cinemas. Perhaps, if Walt Disney Studios ever joins its neighbour in full seasonal events, we’ll see even more special backdrops created in the future.
Disney-Pixar’s Ratatouille is due for release on 1st August 2007 in France, the Netherlands and Belgium, 2nd August 2007 in Austria and 3rd August 2007 in Spain. Then, later in the year, 3rd October 2007 in Germany, 5th October 2007 in the UK and 19th October 2007 in Italy. This creates quite a spread of dates across the key markets of Disneyland Resort Paris – one which is mirrored almost in reverse by Disney’s recent CG hit ‘Meet the Robinsons’.
Already released in March to the UK and most European markets, the film won’t reach the Netherlands until 10th October 2007 and France and Belgium until as late as 17th October 2007. Three characters from this film – Lewis, Wilbur and Bowler Hat Guy are due to begin appearances at Walt Disney Studios Park in the Autumn, following a preview during the press conference of 1st April 2007. Luckily, this will then tie into the DVD release in the earlier markets.
All photos by Photos Magiques; Ratatouille character visuals © Disney-Pixar.