With the DVD of Disney-Pixar's Cars officially released today in the UK and the attraction, Cars Race Rally, due to open next year at Disneyland Resort Paris, it seems a perfect opportunity for some early race car advertising, right? Well, tow me away, but they've actually done just that - kachow!,
Whilst the lonely 1-disc DVD may be a disappointment for Pixar fans, the paper inserts are definitely a surprise for us. Going against their history of missed opportunities with the Pirates of the Caribbean franchise and others, Disneyland Resort Paris have, for once, got in gear and made sure Cars Race Rally is revved up and ready to go.
The text is as vague as ever about what the attraction actually entails, but featuring the 15th Anniversary branding and a reminder of the Kids Free offer is enough to make this a step – or should that be a drive? – in the right direction.
Whilst we have of course already seen advertisements for the attraction both in the 15th Anniversary Brochure and on the Official Website, this marks the very first 15th Anniversary advertisement outside of the world of Disneyland Resort Paris. It’s good to see they’ve taken advice from the film, and seem just as invested in the road to the 15th as the anniversary itself. With Cars due to be one of the biggest DVDs this Christmas, the Race Rally is certainly off to a rip-roaring start.