Selling the Celebration: The Official Brochure

Wednesday, 22nd November 2006 at 20:10

The celebration begins here! As we near the final month of 2006, the anniversary year is only a few more dreams away and the official 2007 brochure has finally arrived. So, are they selling the celebration with all the Disney magic we've been expecting?,

Close your eyes, make a wish, and see it come true in our birthday year – this is a party where everyone’s invited! The party treats are all wrapped up and ready, so what are you waiting for? Don’t miss this magical chance to share in Disney’s past, enjoy the “presents” and celebrate the future.

This is the 15th Birthday Official Brochure 2006/2007


Front Cover

The front cover is truly stunning. They’ve taken the centred, circular design from the previous two brochures and applied a shiny, glossy, Disney-character-filled 15 logo. The choice of colour is brilliant – not a “true” gold (which would have clashed with Disneyland’s 50th), it fades from a yellow-orange to yellow. And, unlike all previous brochures, the front and back covers are both glossed and very shiny.


Fold-Out Welcome Page

Again, this is stunning. We haven’t had fold-out pages at the front of a brochure for a few years, but they’ve used it exceptionally well here, giving a nice “reveal” to all the 15th Anniversary magic. The fully-extended page is truly a work of Disney (marketing) art!


Contents / Experiences

The contents page is filled with even more characters and is, as usual, very well-designed. The page also intoduces the 15 icon, which you’ll spot throughout the entire brochure wherever there’s something new or special for the anniversary year.

The whole brochure uses an embossed effect in the design that gives a very bright, glossy look to all the pages that looks both magical and modern. After looking at this brochure for a while, the rest of the world suddenly looks much gloomier.


Disney Parks

Donald makes an appearance to introduce the Disney Parks. This is probably the only disappointing page in the brochure, using a bad photoshop image of the Castle and Earful Tower – there’s no character decorations and apparently CinéMagique is now located beneath the walls of Sleeping Beauty’s kingdom.


Disneyland Park

Disneyland Park opens with a bang, using the full Disney’s Once Upon a Dream Parade visual to fill the entire page, almost as if they designed it solely for this brochure. Also mentioned is the “Daily Party Ceremony” and more Disney characters, whilst the second double page lists the key attractions, beginning with 2006’s Buzz Lightyear Laser Blast.


Walt Disney Studios Park

Kicks of with a very eye-catching double page dedicated entirely to Crush’s Coaster and Cars Race Rally. The good use of the Crush visual makes it clear this is the key attraction here, whilst the second page puts Moteurs… Action! in the spotlight.


Seasons

Despite this brochure only covering the Summer and Halloween seasons, there’s still something fun to see on the Seasons page – a new, updated version of the Stitch Halloween visual. Unlike the original, which can be seen here, this one features a more 3D Stitch clutching to the top spire and swiping at the Pink Witches with his claws… King Kong, anyone?


Beyond the Parks

Beyond the Parks begins with a very magical page featuring lovely colours and a nicely contrasting Dumbo visual. Disney Village is the same as ever, whilst the resort shows its new, hip side with the options for “Chillin'”. It’s ok, that photo of Notre Dame is nice enough for them to be forgiven for sounding like an embarassing parent.


Hotels & Resort Map

The Disney Hotel pages are a vast improvement over those of the earlier Autumn/Winter brochure, with each hotel now getting a full page to itself and the design simplified and beautified with better photos, more colour and some nice graphics. The Other Accommodation pages have only changed very slightly, the most major change being Hotel L’Élysée (a Euro Disney SCA Hotel) given its own page.

The Resort Map has also been updated. Not only with a beautiful new starry background, but in its actual design, since the detail of the two Disney Parks has been increased massively and the biggest surprise – Toon Studio is now featured! You can find a full article about this here.


Booking

The characters continue to dominate on the Booking pages, which go on to feature details of Half Board, Extra Magic Hours, etc. in the same design format as the parks and attractions pages earlier.


Price Guide / New Eurostar Page / Magical Options

The well-designed Price Guide from the Autumn/Winter brochure has been retained and has (like most pages) been sprinkled with references to the anniversary. A new, colourful page has been introduced to advertise the direct Eurostar service to the resort, which was recently made more magical thanks to a live band, character appearances and a greater Disney presence at London Waterloo International.


2007 Calendar / Contact Details

The calendar is no longer as full as it used to be in years gone by – these days the resort prefers to simplify to seasons only, to save re-prints if show and parade details change. The final page, featuring contact details, is nice and up-to-date, already featuring a screenshot of the new official website.


Back Cover

The back cover borrows from last year’s Happiest Celebration On Earth, with the final slogan – The only one missing is you! – in a modern and fun design.

So there we have it – the Official 15th Anniversary Brochure. If they’re producing something this good for their 15th, imagine what we’ll get for the 25th!

Celebration Score: 10/10

The best print advert for Disneyland Resort Paris ever created. Fun, well-designed, full of Disney characters and previewing two new attractions, a brand new parade and so much more. It’s everything we’ve wanted for the past 5 years.

I guess that proves dreams really can come true.

You can order the new brochure by clicking here. International versions may vary in design, and should also start becoming available to order between now and January.

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