"...Like never before!" It's one of the key slogans for the 15th Anniversary, and it's already in use! Not in brochures, not in our 15th Anniversary guides... but in video! A press conference for the 15th Anniversary in Paris last Thursday saw the release of a French trailer for the celebration, showcasing all the events in 1-minute with vibrant blue slides and elegant greyscale shots of guests dreaming about the magic...,
The trailer has now appeared on DailyMotion, likely imported from a press CD given at the event or through other means, but should certainly not be viewed as a final 15th Anniversary commercial – it is simply a preview for press and travel companies only. Whilst the beautiful greyscale shots and modern blue text sections are all brand new, the character, attraction and parade shots inbetween have all been dug out from the resort’s archives.
This trailer has been distributed to travel agents and resort parters for use in a similar way to the “Where?” trailer seen a few years ago – simply to present and give a “feel” for the products on offer. A better-flowing and longer English version has also been distributed, featuring vastly improved mixing, more greyscale shots and speech in various European languages from the people featured.
The text in the French version reads:
“You’re invited to dream… like never before”
“In 2007, get ready…”
“For the biggest celebration in our history”
“With new attractions”
“A new parade”
“Even more characters”
“All year long”
“So that the magic is more affordable than ever”
“It’s our 15th Anniversary…”