The grand 15th Anniversary Celebration of Disneyland Resort Paris is now almost exactly seven months away, yet after a sudden flurry of news and releases in early July (which DLRP Today had absolutely nothing to do with, ahum...) the past months have given us nothing but silence from the resort. Be glad, then, that planning for the anniversary is still as feverish as ever, as confirmed by the release of a new version of the main anniversary logo.,
The alternate logo takes the newer resort logo design from the original 15th anniversary design, with the sans-serif “Resort Paris” and bold weighted “Paris”, and matches this simply with the specially-styled “15” and three stars. The original logo design (presented below), was far more graphical and complete, showing an illustration of the castle and tinkerbell, with the text on a banner. This new, supplementary logo is therefore a more linear alternative for occasions when the original logo is too bulky to be effective.
It is fairly unusual for the resort to produce two logos for the same event as different as these, showing they know in their market the easier you make it for people to advertise your product, the more advertising you get. And, with a year as important as 2007, they’ll need all the help they can get.